why most startup SEO fails (and how we’re solving it)
I've worked with dozens of early-stage teams and saw the same pattern:
→ they want organic traffic
→ they publish a few blog posts
→ nothing happens
turns out — seo isn’t just about posting content. it’s about posting the right content, in the right structure, based on real search demand.
so we built a content planner that:
• scans your site + your competitors
• maps real search queries to blog ideas
• clusters posts by topic to help google rank you faster
we’re testing it in beta here https://www.bloggingmachine.io/content-plan
curious to hear:
🤔 how do you currently come up with blog topics?
💬 would you want to try this tool?
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Replies
I'm already testing it. Looks promising!
I've been in the SEO world for ~15 years. SEO is never about just content. It's about writing content that machines can understand easily and keeps humans engaged. Ultimately - your goal is to build topical authority that Google and other search engines cannot ignore.
Content ideas need to be picked on the basis of:
What are people searching for: long-tail keywords.
Covering the niche horizontally and vertically.
I've a question though - How do you think blogs will survive when the AI Mode takes over the traditional Google Search; because clicks are going down.
Pokecut
If it can save me from my current “throw spaghetti at the blog wall and see what sticks” approach, I’m in. Plus, anything that gives early-stage teams a fighting chance at SEO (without needing a 50-page content calendar or an army of writers) sounds like a game changer.
Pokecut
This totally hits home! 🙌 I’ve lost count of how many times we’ve published blog posts hoping for traffic, only to see crickets… SEO really is a different beast.
Right now, our process for coming up with blog ideas is pretty manual—lots of keyword research, competitor snooping, and brainstorming with the team. It’s time-consuming and honestly feels a bit like throwing spaghetti at the wall. 🍝
Your content planner sounds like a serious game-changer! 🚀 I love the idea of mapping real search queries and clustering by topic. That’s exactly the kind of structure we’ve been missing.
Would definitely love to try this tool and see how it could streamline our strategy. Signed up for the beta—excited to test it out! 💡
I tried to generate an article but it seems it lost the progress after the authorization through Google. Not sure, if i had done everything right.
Also do I understand correctly that it generates articles for one keyword? I remember when doing seo, for me, the most effective thing was to write an article about 10-20 similar keywords grouped in one post. No direct mentions, but basically answering the queries in a structured way if they are highly related to each other. Can you group keywords?
Love this approach, Andrew.
Right now, I generate blog topics by reverse-engineering what our ICP is already searching on platforms like Reddit, Quora, and niche Slack groups. Then I cross-check those with low-competition, high-intent keywords using tools like LowFruits or Keyword Insights. But the manual clustering is a headache your tool's ability to auto-cluster by topic and competitor gap sounds like a serious time-saver. Just signed up for the beta keen to see how it performs for niche B2B queries!