andrew white

why most startup SEO fails (and how we’re solving it)

I've worked with dozens of early-stage teams and saw the same pattern:

→ they want organic traffic

→ they publish a few blog posts

→ nothing happens

turns out — seo isn’t just about posting content. it’s about posting the right content, in the right structure, based on real search demand.

so we built a content planner that:

• scans your site + your competitors

• maps real search queries to blog ideas

• clusters posts by topic to help google rank you faster

we’re testing it in beta here https://www.bloggingmachine.io/content-plan

curious to hear:

🤔 how do you currently come up with blog topics?

💬 would you want to try this tool?

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Michael Vavilov

I'm already testing it. Looks promising!

andrew white
@michael_vavilov would love your feedback after the first month!
Kaustubh K

I've been in the SEO world for ~15 years. SEO is never about just content. It's about writing content that machines can understand easily and keeps humans engaged. Ultimately - your goal is to build topical authority that Google and other search engines cannot ignore.

Content ideas need to be picked on the basis of:

  1. What are people searching for: long-tail keywords.

  2. Covering the niche horizontally and vertically.

    I've a question though - How do you think blogs will survive when the AI Mode takes over the traditional Google Search; because clicks are going down.

Nikita Polovinkin

I tried to generate an article but it seems it lost the progress after the authorization through Google. Not sure, if i had done everything right.
Also do I understand correctly that it generates articles for one keyword? I remember when doing seo, for me, the most effective thing was to write an article about 10-20 similar keywords grouped in one post. No direct mentions, but basically answering the queries in a structured way if they are highly related to each other. Can you group keywords?

Priyanka Gosai

Love this approach, Andrew.
Right now, I generate blog topics by reverse-engineering what our ICP is already searching on platforms like Reddit, Quora, and niche Slack groups. Then I cross-check those with low-competition, high-intent keywords using tools like LowFruits or Keyword Insights. But the manual clustering is a headache your tool's ability to auto-cluster by topic and competitor gap sounds like a serious time-saver. Just signed up for the beta keen to see how it performs for niche B2B queries!