Why AI Chats Fail Our Brains (And What Associative Thinking Has to Do With It).

Ever had a long conversation with ChatGPT or Claude that spiraled into something useful, only to lose the thread halfway through? Or you have multiple conversations and you can't remember where and with what AI model you used?

That’s not your fault. That’s the interface/s.

Our brains don’t think in straight lines. We jump between ideas, recall related concepts, loop back to old points.

It’s called associative thinking. This is how humans actually process information.

But most AI interfaces are stuck in linear text-scroll hell:

• Prompt

• Response

• Scroll up

• Try to remember where that insight was

• Repeat

There’s no structure, no visibility, no ability to connect thoughts across time.

You end up re-asking things, forgetting insights, and doing mental gymnastics just to stay organized.

The actual models are [quite] powerful, but the way we interact with them is stuck in the 19th Century.

Curious to hear from others here:

Do you run into this?

How do you manage long AI chats, memory, or buried insights?

We’re working on a solution that bridges this gap. But whether you’re building or just frustrated, I’d love to hear your take.

Let’s talk associative thinking + AI!