Michal Balšianka

What’s your #1 secret for promoting a product BEFORE it’s even ready?

We’ve all been there, excitedly developing a product, eager to launch, but not quite there yet. Promoting early can make or break your launch, and everyone’s got their own secret sauce. I’m genuinely curious: what’s been the absolute BEST strategy you’ve used or seen for promoting a product that’s still in development? • Is it building hype through social media? • Creating buzz with exclusive waitlists? • Engaging communities through open development updates? • Or something completely different and innovative? Drop your top strategies and let’s uncover the most effective methods together!
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Manu Goel
Launching soon!
Social media and communities work well. The results/effectiveness could differ for 2 products using the same strategy based on : 1) clarity of message ie what problem you are solving. 2) Choosing the right communities ie the one where your ICP is. 3) Quality of media assets /creatives 4) Actual/perceived value that product delivers. Webinars also work well.