What’s the endgame for all these indie products?
I've been thinking about the endgame for all of us builders here. With so many products launching daily, and it getting easier and cheaper to build, we're seeing tons of tools in the same niche, often with similar pricing.
What happens next? Do the best user acquisition and marketing strategies end up winning by default? Or do user bases just split across multiple competing products that do 80% of the same thing?
Feels like the cost to build will keep dropping, so the real differentiator might not be features or price, but something else. Community? Brand? Distribution? Curious how others here see it playing out.
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For me, the question is individual. And very simple.
If your product isn’t successful (not enough sales), would you still work on it for free or not?
If your product is successful and generating solid sales, the questions become:
1. Do you want to sell it?
2. Do you want to keep growing it?
If you want to sell, the question is: when? After initial traction or after hitting a specific milestone?
If you want to grow it, the question is: do you need partners, investors, or employees?
It’s good to clarify these questions early on. Once you understand the goal of the game you're playing, everything else becomes clearer. You know what needs to happen and when.
@byalexai Thanks for simplifying it. But what about products that aren't successful yet? What if the product itself is good, but the team isn’t great at acquiring customers and gets overshadowed by inferior products that know how to market themselves?