What's one small takeaway (from building, marketing, etc.) that turned into a big insight?
For me, it was a very simple, yet really insightful thing: enhance what's already working.
We're running a community forum, and our "Changelog" and "Ask the Community" categories performed really well. But after we featured them on the forum's homepage and applied some changes to improve usability, the engagement boosted significantly.
Key takeaway: it's a really good idea to double down on what's already proving valuable instead of always looking for the next big idea.
What obvious things (at first sight) appeared to be a discovery for you?
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Almost the same as you mentioned + Start building your own personal brand, clients' portfolio is not enough.
And when you help building something (for yourself or the client), communicate it clearly because:
1) It creates content
2) It gives you the credit for the work
3) You make yourself transparent about the results you are also responsible for
@busmark_w_nika Oh, communication is everything, that's a great point! It's really important when writing a TS too - the quality of your result depends entirely on how accurate and detailed your TS description is.
Thanks for sharing, Nika!
@helga_impalpable you are welcome :)
That's such a solid insight! I've had the same realization in marketing, one blog post kept getting organic traffic and instead of writing new content, I optimized that post and repurposed it into a video and newsletter.
@emmyrac_production I'm so glad it resonated with you, Emmy! Exactly, sometimes the best thing you can do is just to have a fresh look at what's already been done — chances are you'll come up with some great insights.
This resonated a lot, Helga.
For us, it was something hiding in plain sight: our internal dashboards.
We had originally built them just for internal QA a way for our support team to trace data flows and workflow failures. But we noticed partners and enterprise users would often ask for visibility into the same data. So instead of building a new “client-facing feature,” we exposed the same dashboards with minimal polish.
It became one of our stickiest features.
The big insight: users don’t always need ‘new.’ They want visibility and control over what already exists.
We now treat internal tools as first-class citizens not just support assets, but potential surface areas for product-led growth.
@priyanka_gosai1 take something you've already built and tweak it instead of creating something from scratch - love it!
In my experience, users often don’t even want that new thing you’ve spent hours creating, so most of the time it's best to give them the essentials first and then enhance the product/service/features as you go :)
Thank you for sharing!
Dereference
Great insight, Helga. It's often the obvious things that compound the most when executed well.
One thing we noticed was that onboarding wasn’t failing, it just wasn’t visible enough. Once we surfaced key actions and added subtle prompts, completion rates jumped.
What’s one area you almost overlooked that turned out to be a major unlock?