What’s one metric you secretly ignore in your marketing?

From my perspective, I focus more on three indicators:

① Content Rescue Rate - How many users reach out when they see someone else's content in trouble? This bodes well for the formation of healthy communities.

② Deep Interaction Rate - comments, replies, or any behavior that requires users to stop and think, rather than simply clicking.

③ Community initiative metrics - how many discussion threads do users spontaneously create, and how many events do they organize? This implies that the platform has become part of their lives.

Curious to hear how you define “quality interaction”?

In my past experience in Product Growth, I've been responsible for analyzing user data and conducting user research. Here are my suggestions:

1. Focus on New Users' Initial Experience Duration: If your product is expected to be used for about half an hour, check whether new users are meeting or exceeding this time. Investigate the reasons behind these behaviors and engage in face-to-face conversations with such users. Often, we assume that longer usage times are better, but it might be due to your product meeting their needs while the interaction design poses a learning challenge.

2. Don't Be Misled by 3-Day or 7-Day Retention Rates: If your product is meant to be used frequently, like a calorie-counting app, pay more attention to how often users engage with it on the first day and whether this meets your expectations. Track daily usage thereafter. Focus on your product's specific requirements rather than broad data strategies.

1. Be Selective About User Feedback: You understand your product's positioning best. Some users might be interested in only certain features and suggest changes that don't align with your vision. Analyze whether these users are loyal, how much they contribute financially, and whether their requests could help attract similar users.

These are my thoughts for now. It's an interesting topic, and I look forward to further discussions.😊

Are you referring only to social media metrics? I somehow always ignored Avg. Visit Duration and Pages per visit on the website, but these are very crucial because if people are really interested in the product, they search within your website a lot.

I couldn't understand what are you referring for?

Did you covering all about this to social?

anything other than CTR lolol. it literally tells you everything you need to know

Absolutely agree—there’s a massive difference between metrics that look good on a dashboard and those that actually move the needle for your business or product.

One metric I consciously ignore is Impressions. On the surface, it’s thrilling to see a big number, but in practice, impressions tell me very little about whether my message is resonating or driving action. In today’s algorithm-driven feeds, content can be “seen” by thousands, but that doesn’t mean it was noticed, understood, or valued.

Instead, I focus on the metrics that signal real engagement and intent. For example, I care a lot more about replies, meaningful comments, or direct messages—anything that indicates someone took the time to actually interact. I also pay close attention to metrics linked directly to our goals, like sign-ups or conversions originating from social.

Great question, Daniel! I think many of us get caught up chasing vanity metrics like impressions or follower counts because they’re easy to measure and look impressive. Personally, I tend to secretly ignore total reach because it doesn’t always translate to meaningful engagement or conversions. Instead, I focus more on metrics that indicate genuine interaction—like replies, DMs, or time spent engaging with the content—because that’s where the real conversations and community building happen. It’s refreshing to see a tool that prioritizes quality of engagement over quantity. Looking forward to seeing how you tackle this challenge!