💡 What problem did you originally set out to solve with your product?
I’ve seen a lot of makers (myself included) start building with one idea, then pivot completely after talking to users.
I launched Waivify — a simple digital waiver tool — because I noticed yoga instructors and personal trainers still using paper or clunky PDFs for liability waivers. It started as a weekend build. Now it’s used by solo business owners to simplify their client onboarding.
But along the way, I realized I wasn’t just solving waivers — I was helping service pros feel more legit and reduce admin anxiety.
So I’m curious:
👉 What problem did you set out to solve — and did it end up being the real problem your users cared about?
Drop your answers 👇 I’ll read and reply to every one.
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I'm building a website that uses the webcam to help users improve their posture. Posture issues with desk workers is a universal problem with long-term impacts. My vision is a future where the work we do doesn't compromise our health.
Loved your idea for Waivify.
@cagarwal70 That’s such a cool and meaningful idea — love that you’re tackling posture as a real health issue, not just a “nice to have.” Excited to see it live!
Appreciate the kind words about Waivify 🙏
Finden
@cagarwal70 What a great tool - super innovative and links to much of the population. Congrats, excited to see your launch.
We noticed that many founders struggled to boost SEO and visibility for new products. PH launch alone wasn't effective for most of us. Since we couldn’t find a good solution, we created one: Boringlaunch
@gamifykaran That’s such a smart wedge. Totally agree that the PH spike is often short-lived without a follow-up plan — especially for SEO, which compounds way slower. Excited to see how Boringlaunch helps fill that gap. Subscribed!
Finden
We built Finden to fix a common problem:
“Where did I put that file?”
People were jumping between Google Drive, Dropbox, emails, and downloads just to find one thing. So we started with smart search — one place to look through everything.
But when we talked to users, we saw a bigger problem.
It wasn’t just about finding stuff.
It was about feeling overwhelmed by all the tabs, tools, and files.
People didn’t just want faster search.
They wanted to feel in control again.
So we shifted.
Now, Finden doesn’t just help you find things — it helps you stay organized, think clearly, and work faster.
It’s more like an AI sidekick for your digital brain.
Funny how often the real problem is hiding underneath the obvious one, right?
@randeep_wilkhu That jump from a simple frustration to full-on overwhelm is way too relatable. I had a similar moment with Waivify — what started as a way to ditch paper waivers became more about making solo business owners feel in control. Less paperwork anxiety. More peace of mind.
That deeper emotional unlock seems to be the real gold.
How did you validate that shift from search to clarity? Did it come up in user interviews or organically through usage?
Finden
@dustinheaps Appreciate that, Dustin — totally with you on the deeper emotional unlock. For us, it didn’t come from interviews so much as watching how people actually used the product. We started with smart search, but the real insight came when we tested broader use cases.
People weren’t just trying to find things — they were trying to get unstuck, reduce mental clutter, and stay in flow. Once we saw that, the product naturally evolved into something more holistic. It stopped being about “search” and started being about clarity, control, and momentum.
ZapDigits
I started @ZapDigits to solve a simple pain I had as a solo founder:
I just want to see my Stripe MRR and GitHub commits on one clean page without writing SQL or setting up Metabase.
At first, it was about avoiding the overhead of spinning up dashboards or giving tools access to production databases.
But after chatting with early users, I realized the deeper pain wasn’t about data, it was about clarity and confidence.
Founders wanted to feel in control of their business without the tech fog. One person even said, “It’s like a mirror for my startup. I can actually see what’s happening.”
So @ZapDigits became more than metrics
@malithmcrdev That evolution from basic data to real startup insight hits home. I had a similar moment building Waivify — started with digital waivers, but realized the real value was giving solo service pros peace of mind and a sense of legitimacy. Funny how often the real problem lives under the obvious one.
As a community builder with over 20 years in the industry; I wanted to solve the problem I faced every time I launched a community.
1. Community platforms ignore organic growth
2. They are hyper-focused on 'discussions'.
Modern communities need organic growth and need more than just discussions to keep users engaged. I launched Jatra Community Platform to solve these problems.
It's a problem faced by almost every community builder looking for organic growth and user engagement in their community.
@thebigk Totally feel this. We saw the same thing with service pros — launching their own offerings but struggling to get visibility and legal workflows in place.
That’s what led us to build Waivify — digital waivers made for solo creators and instructors. It’s simple, fast, and designed to work after launch day, not just during the hype.
Really love what you’re doing with Jatra — feels like both our tools aim to support long-term growth and real engagement. Would love to stay connected.
I built Letterly to solve a problem I had with my own newsletter: I’d spend hours writing it, but had no time or energy left to repurpose it for social.
So the content just... sat there.
Letterly.pro takes your newsletter and turns it into social posts — automatically. It saves time and helps you reach more people with the content you’ve already created.
@vicente_evora Dude, I feel this. I’ve had so many half-written newsletters just sitting in Notion because I couldn’t face slicing them up for socials. Love that you’re solving that head-on.
Had lots of people I knew who were stuck in newsletter doomloops. They escaped the newsfeed experience, except instead of endless feeds they had an endless inbox. I started out making a sort of newsletter summarizer that distilled everything into a new newsletter, and realized I recreated the classic xkcd comic about standards.
Pivoted, made Drip News, and crafted the experience more to "wean" people off the news reel spout. I realized it's super hard to tell people to just "turn it off" and not use feeds, or newsletters, it's literally inbuilt into some of us since our first use of the internet.
So I have the feed builder, I still have the (much better!) nerwsletter builder, but there's now an intentional pivot to giving people a true TL;DR experience and wean them off the eternal doomloop while still keeping them plugged in.
Still tons of work to do, but we've got some great stuff down the pike like a personal newscaster that can synthesize updates from current sources or even find new sources agentically. While I can't share too much behind the curtain, we definitely see users telling us they love our vision, and I can't wait until people can take their time back.
@csurita This resonates so much.
I’ve seen so many folks (myself included) fall into that trap. Feels productive… until your inbox becomes a new form of scrolling.
Love how you’re approaching this with empathy — not just telling people to “unplug,” but actually designing a smarter, lightweight path out. That TL;DR vision hits the sweet spot between staying informed and not getting overwhelmed.
Excited to see how the personal newscaster evolves — that could be a game-changer. 🙌 Keep pushing!
With ProvisCommerce AI, I initially focused on reducing decision fatigue in online buying curating smarter recommendations to streamline choices.
But as users came in, I realized the deeper need was trust and clarity in the commerce journey. It wasn’t just about what to buy it was about why and making that choice feel confident. That shift helped us rethink UX around transparency and user agency.
@vivek_sharma_25 That’s such a key insight — the why behind the purchase often matters more than the what. Love that you evolved the focus from convenience to confidence. Building trust and clarity into the UX isn’t just a nice-to-have — it’s foundational. Curious how you're surfacing that “why” in the product now — through reviews, sourcing info, AI explanations, or something else?
The first spark came from watching someone I care about who lives with a disability struggle to do basic things online that the rest of us take for granted. When I looked deeper, I saw most businesses (especially SMBs) weren’t being exclusive on purpose; they just didn’t know what to do, and now the legal risks are rising fast. We built Equally AI to make accessibility doable, even for non-experts, so teams can fix issues, avoid compliance issues, and build more inclusive digital products.
@a11yexpert This hits home. Most teams want to be inclusive—they just don't know where to start or worry it's too complex or expensive. Love that you're making accessibility approachable instead of overwhelming. Huge step in the right direction
@dustinheaps Thanks very much! It's super important we get the word out there as much as possible
Initially, I built my tool to save time for creators managing repetitive tasks. But users kept mentioning how it gave them peace of mind — turns out, reducing mental load was the real win.
@shatoolshub That’s such a great insight — sometimes the biggest value isn’t just saving time, but clearing headspace. Love that your tool evolved into something that supports peace of mind too.
I originally set out to solve a problem I kept running into as a founder: getting honest, actionable feedback on an MVP without breaking the bank. Most existing tools were either too expensive, too generic, or gave surface-level insights that didn’t really help shape the product.
That’s why I built Probado—a platform where early-stage founders can get structured feedback from vetted testers and pair it with AI-powered insights to catch pain points before they become real problems. The goal was simple: help founders validate ideas without wasting time or money.
Interestingly, along the way I realized the real problem wasn’t just feedback—it was trust. Founders wanted to know that the people testing their product were real, engaged, and unbiased. So we doubled down on vetting testers and giving founders control over what feedback they pay for.
@baltazar_torres Love this — it’s such a relatable founder pain. Getting quality feedback early is tough, and trust is such a key piece that often gets overlooked. Probado sounds like a thoughtful solution that really understands both sides of the feedback loop.