What piece of advice would you give to someone who wants to start building a personal brand?

Excellent advice, Nika. :)

I have these 2:

1.“What problem can I help someone with?”

2.“What post can I leave a super helpful comment on today?”

That is your brand. It's not something you “build”; it's a byproduct of what you naturally grow through your ongoing value offering. Your brand will take care of itself.😸

Hey @busmark_w_nika been following you since last year, congratulations on your success on Producthunt!

5 points I have had good experiences with:

1. 100% authenticity. Position yourself clearly and don't try to please everyone. Have rough edges - that's human and good!

2. Hooks are so extremely important - in the first fraction the viewer decides whether he wants to engage with your content.

3. Regularly pick up new followers on your topics but don't forget to maintain existing followers (hero hub hygiene content)

4. Evaluate your content objectively, i.e. ask yourself questions such as

   • What expectations would I have of the content if I were the viewer?

   • Do I get to the heart of the topic?

   • Does someone who is not an expert understand my content?

   • How much does the urge to mention my business play into the content?

   • It's important to be honest with yourself and leave your ego out of it.

5. On all platforms it's important to interact with the posts of other creators from your own bubble and related subject areas. And NO, don't just bluntly like everything you see - think about how I can add value, support or express my opinion.

If I had to choose just one advice, it would be the most obvious one: stick with it. Consistency is usually rewarded. Just start and don't overthink it. Just by doing it, you learn everything important along the way <3

Great question, Nika — and congrats on building momentum on Product Hunt!

If I had to give one piece of advice to someone starting out: focus on consistency over perfection.

Here’s what helped me:

• Pick 1–2 topics you genuinely talk about them consistently

• Share what you're learning, struggling with, or testing

• Leave thoughtful comments, DM people, be part of the ecosystem

• And maybe most important: be okay being unknown at first. That silence is where your voice finds clarity.

Whether it's Product Hunt, LinkedIn, or Reddit, people connect with people, not polish.

I by no means have a large following on here or LinkedIn but I really try to just provide value and personal insight as best I can - I'd avoid using too much AI to communicate with folks - help them on their launches - give give give and then ask for something I think is a good standard.

Post - engage - repeat and maybe try to be consistent like @busmark_w_nika said - Go to the platform where your target audience is (and focus on this one at the beginning).

Great topic, Nika!

Here’s what I can say:

1. Create content you enjoy.

If you love writing write. If you love speaking start a podcast. If you prefer video vlog. But it has to be a format you genuinely enjoy.

2. Be consistent.

I tweeted about AI for 300 days straight and grew to 5k followers. Then I lost consistency. My audience faded, engagement dropped. That happens to everyone who doesn’t show up daily. It sucks, but it’s true.

3. Connect with people.

The biggest asset in building a personal brand is other people. That’s what brought me clients, business opportunities, and even real-life meetups. Just in the past 20 days, I met up with two Twitter friends. It was a blast. That’s the real value. Likes come and go, but relationships are what truly matter.

Love this conversation, Nika. Your three pointers are so on point especially the “interact more than you yapp” bit. I wish someone had told me that earlier.

Here’s what’s helped me (and what I wish I’d leaned into sooner):

1. Share what you're actually doing, not just what you think people want to hear.

Early on, I spent too much time polishing thoughts that sounded “smart” but didn’t feel real. The moment I started sharing behind-the-scenes decisions why we chose X over Y, what failed in testing, how we handled messy handoff engagement felt more natural, and trust followed.

2. Be boringly consistent.

Personal brand isn’t built in spikes, it’s built in rhythms. I started treating it like product building show up, listen, improve, repeat.

3. Make it easy for people to remember what you care about.

If someone hears your name and instantly thinks “she’s the automation + UX nerd who hates redundant workflows,” that’s a win. Pick your lane and double down.

And yeah nothing beats being useful. The people who return aren’t the ones impressed by your polish; they’re the ones who walked away with something they could actually use.

Love the adivce Nika :) I've just joined product hunt - any advice for newbies who want to gain some traction on Product Hunt before they launch?

Nice thread @busmark_w_nika I have learnt one or two input from reading comments. I am just starting off here on PH and its nice to read on how to build a brand.

Frankly speaking, I wish I had started brand building on social platforms earlier. I was early adopter of Twitter, LinkedIn and never bothered to be active. It's only past 6-7 months that I'm actively contributing content on LinkedIn and now on PH.

I believe sharing content backed by your own, personal experience is the key to building brand. As you said - you've to be specific about the platform you want to target. choose the one where your audience hangs out.

Start by being consistent — whether it’s posting, your tone, or your message. Pick a niche you're genuinely into and show up regularly. People connect with real stories, so don’t be afraid to share your journey, even the messy parts. Authenticity beats perfection every time!

Keep showing up, and like you said, “Talk about what you love.” Add value, not noise.

So many great insights here! If I had to add one thing for anyone starting out with a personal brand, it would be: treat it like building a product. Start by figuring out who you want to reach and what you care about, then show up consistently, even if it feels like nobody’s watching at first.

Share your real experiences, not just polished highlights. People remember stories and lessons learned from actual challenges, not just wins. And don’t underestimate the power of genuine interaction. Commenting thoughtfully, helping others, and being part of the community can open more doors than just posting alone.

Most importantly, give yourself permission to experiment and evolve. Your “brand” will shift as you grow, and that’s a good thing. Consistency, authenticity, and being useful are the best foundation anyone can have.

Biggest advice: pick platforms that showcase you and your work, not just your audience size. For creators, brand partnerships are a great way to build a personal brand and monetize. We’re exploring a model where creators auction off ad slots to brands—which can really help smaller voices stand out and own their worth.

You have to have an idea you are building a personal brand around, also, you have to be relatable to other people in terms of social status, mindset or energy