Jamie Matthews

What marketing strategies have been most effective in gaining traction for your product?

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Hobart K
Search engine optimization (SEO): Optimizing a website and its content so that it ranks higher in search engine results pages (SERPs), making it more visible to potential customers.
Mary Rumyantzeva, PhD
We are an early-stage startup. The most helpful approach for us was daily engagement with potential users. While not scalable, this method allowed us to gain early traction and gather valuable information about users' needs. Through this experience, I realized that selecting which product to build was also about choosing the community with whom we wanted to interact.