What marketing activities can you do before the Product Hunt launch?

@byalexai asked in his recent forum post when to submit your product on PH.

Earlier, I said there are two groups of people.

Those who:

1. Prepare in advance

2. Launch immediately

Honestly, I prefer a more strategic approach with proper preparation, creating some buzz and momentum.

If I were about to launch, I would incorporate several steps and activities.

Namely:

• sneak peek/behind the scenes on social media

• build-in-public on socials

• asking for early reviews/testimonials

• trying to announce the launch publicly

• preparing "Notify me" page

• trying to be a part of some videocast/podcast where you mention it

• Press releases

• engagement in nichéd communities (PH, Reddit forums, Discord, etc.)

• email campaign sequences for warm-up

• reminding people in DMs and maybe to key PH faces

• talking about the launch outside (in offline), so you are more aligned

• maybe a collab with a hunter (not necessary)

Is there anything more you would incorporate into pre-launch preparation? 😼

Feel free to share your additional steps.