Subscribe
Sign in
General
p/generalShare and discuss tech, products, business, startups, or product recommendations
Start new thread
Nika

What makes the brand memorable? + What are your favourite brands and feelings related to it?

by•

If I wanted to share those "generic" marketing stuff (which I do because I am a marketer) 😀 I would list: – recognizable logo – clear message – unmistakable name – uniform tone of communication, etc. BUT... there is still one more thing: EXPERIENCE (or FEELING) that the brand evokes in you. My question for you: What are your favourite brands and what feelings are related to them? Feel free to list more than one brand. 🙂 ----- For me e.g.: Apple – exclusivity Disney or Pixar – feeling that everything is possible

Add a comment

Replies

Best
Tymek Zapała
What do you mean by clear message? What are the examples?
Nika
@tymzap Some companies change their vision each month :D so it can confuse people. At the moment I couldn't come up with the example from my environment so I dared to use ChatGPT (oh, I know cowardly :DDD )... WeWork – they initially talked about them like tech company... now, they are more in real estates, coworking.
Varun C Bhagath
Any premium brand that is beyond your reach - ASPIRATION Any premium brand that you now own - ACCOMPLISHMENT
Inid Leksina
I've always been a huge admirer of Nike. Think they've nailed it with brand, messaging, uniform and tone of communication.
Nika
@inid_leksina I started noticing them when they more incorporated the aspect of social responsibility. The communication felt different.
Achille Cavinato
to answer with unexpected ones, and ones from my beloved country: Armani - elegance Ferrari - prestige and of course i love also Apple, Nike, or Mercedes
Olivia Jane Carter
I think brand memorability comes from having a unique identity customers can easily connect with emotionally. Like Nike's 'Just Do It' inspires people to push themselves, and Apple's sleek design and 'Think Different' messaging appeals to our sense of creativity. A clear, distinctive brand personality expressed consistently across touchpoints makes brands stick in our minds. My fav is Patagonia - their strong purpose around sustainability and activism makes me feel good supporting them and proud to wear their gear.