What kind of lead magnets worked well for increasing the subscriber count of your newsletter?
In the second half of the year, I wanted to use some kind of lead magnet that I sent to people in exchange for their email address.
My questions are for observing purposes:
What type of lead magnet did you use to grow your newsletter?
Where did you promote the lead magnet? (social media, landing page, format, paid promotion?)
How many signups did it get you?
Replies
I did a standard PDF lead magnet. It's got a ton of valuable content, but honestly I think people are so numb to those these days and you need something more creative.
It can work, but even with good content and great landing page copy, it's tough to make it a meaningful lead generator.
I got MANY more leads when blasting the PDF lead magnet out in cold email campaigns. I did NOT include it in the outbound email. I just asked if people would be interested in a text-only email, and got like 2.8% reply rates, and 20% positive reply rates, which is excellent. Then I would just respond to them via email with a link to the PDF.
I also posted it all over social media, not much traction.
minimalist phone: creating folders
@emikes919 That's the thing. When we have access to ChatGPT, is pretty easy to find information. So that's why I am asking for some idea of something "attractive". Because AI makes lead magnets less effective.
@busmark_w_nika yeah it's hard! I'm looking for creative solutions to. Something else that worked really well for me was free video pitch deck reviews. They are high personalization and high effort, so not scalable, but they work. They were so successful as a lead magnet that now I'm turning them into a paid service
I've seen two effective “lead magnets”🙂:
1. Templates / Widgets :
Provides a “framework” that users can fill in the blanks or use directly, saving a lot of time. Examples: “Weekly Cell Phone Time Planning Template”, “Folder Categorization Template (Notion/Excel Version)”.
Result: If the templates are of high quality and relevant to your content, users will find them worthwhile.
2. Email course:
Split a big topic into several emails and send them every day or every other day to provide continuous value and cultivate users' habit of opening your emails. For example, a “5-Day Minimalist Email Course”.
Effect: You can gradually build trust and make users look forward to your next email.
minimalist phone: creating folders
@partick_support That Excel sheet sounds really good to me, but I’m not sure what to offer. :D Maybe top companies that are willing to promote your business almost for free, you know? I would like to somehow provide something that helps people with their business. LOL.