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What is your main growth channel?
Hi hunters!
We are in the middle of a survey with different founders about their growth channels. We will be sharing their answers as soon as we consolidate the data. It would be very interesting to hear from you what your main growth channel is and how you found it.
Have a nice day (evening)! ✨
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We haven't launched yet but we expect a mix of Word of Mouth through Twitch and Twitter
Exceptional content production and distribution has been our best, and main, growth channel. Well, this may sound biased as I'm a content strategist and B2B storytelling studio fouder providing the same services to B2B SaaS & VCs.
But truly, prospects come to us directly from the content we craft and distribute on our blogs, newsletter, and LinkedIn -- our primary channels.
For most of our clients, the same is also true.
We produce and amplify exceptional content through paid ads, with the primary goal of getting people to ACTUALLY consume these pieces. Not to generate MQLs.
And once the targeted audience, specifically, the ICPs we had in mind while crafting each piece comes across it, it does lead to some kinda sales conversation or trials for self-serve products.
To achieve all these, we leverage a proprietary approach we call Product-Led Storytelling (coined by me, by the way).
@victor_eduoh Sounds very interesting. Creating good quality content, which people actually read is a good strategy. But how do you get the articles out there? Do people find your articles organically? Thanks for sharing.
@slowpokepeter, create with organic distribution in mind, amplify with ads and outreach. The way we do this is to find ways to bring in Amplifiers (either your target audience or people your target audience follow) right into our content creation process. Then, leverage that to outreach them and drive more eyeballs and brand affinity through content.
Community groups on Facebook (and hopefully partnership - cause we're not launched yet!)
@vianingrowth We haven't had any luck with Facebook when we were testing growth channels there. Do you mind sharing what specifically do you do there? Thanks anyway!
@slowpokepeter Our solution targets specifically at the Shopify market, so we join some active communities where our target users socialize - and then engage with them there :)
It's not a quick win, but it worths the efforts.
LinkedIn is definitely one of the main channels, as we offer a B2B SaaS product
@britz_sebastian A lot of people who are into b2b are using LinkedIn. Do you find it more effective than simple cold emails? Thanks for sharing
@slowpokepeter Cold emails are also core for our marketing team, but yes we feel, like LinkedIn is sometimes more effective
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