About
I strategize and use resonant storytelling to execute content programs that drive B2B SaaS growth.
Work
Marketing at VEC Studio
Badges
Maker History
SaaS Landing Page Copywriting PlaybookA guide for using stories to craft great landing page copyJan 2025
SaaS Content Marketing Strategy PlaybookBuild & execute a Product-Led Content Marketing StrategyDec 2024
Forums
Marketing or Product?
As an early-stage startupper, which strategy would you choose to lead to early sales/MRR? Please mention the reasons for your choice and has that got you 5000$+ MRR, a 5x growth, and a steady stream of paid users? At Qinaps we are currently focused on the product!
What is your main growth channel?
Hi hunters! We are in the middle of a survey with different founders about their growth channels. We will be sharing their answers as soon as we consolidate the data. It would be very interesting to hear from you what your main growth channel is and how you found it. Have a nice day (evening)!
Hey B2B marketers, how are you ditching just MQLs for sales-driving Product-Qualified Leads (PQLs)?
Most B2B marketers have realized amassing emails (and slapping MQL tags on them) isn't impacting sales. Worst off, all it does is waste your sales team's time reaching out to unqualified 'leads.' I'm curious: How are you ditching the MQLs' hamster wheel? And in its place, what are you doing to acquire prospects with declared buying intent for your product and sales team?