According to several sources, the good open rate of the email should be somewhere between 15 % โ 30 % (when you have 50 %, it is a success ๐).
A good email click-through rate is anything above 3%. An average email CTR is 1-5%.
Also, a lot depends on the number of subscribers you have.
There's also a good number for unsubscribe rate โ 0.5%.
I am doing my mini-research.
Can you share approximate numbers for your industries?
โ Your industry
โ Open rate
โ CTR
โ Unsubscribe rate
โ Approximate number of subscribers
๐ Like me in the comments. ๐
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