- I'm a B2B tech/SaaS marketer. Organic LinkedIn is the best channel for me.
- For my enterprise clients, the best channels are personal founders' network, organic LinkedIn, visiting podcasts/conferences, and different partnerships.
- For clients with cheap B2B products, the best channels are LinkedIn, building in public on X, integrations with other tools, and free side tools/templates.
What about you?
We use Linkedin (meetalfred) for enterprise sales, but a lot of b2c startups are using tiktok, youtube shorts to grow...for AI product, we also see success at targetting microinfluncer on twitter.
So curious, is your linkedin content entirely organic? Do you have tips for how you approach LinkedIn content?
We have pulsed on and off of LinkedIn... to our detriment.
@olenabomko thanks! connected. Excited to see your content and approach. Thanks for sharing how you approach it and the consistency you take. Really impressed and inspired!
Interesting, thanks Olena!
For B2B tech/SaaS, I'd add that targeted forums and communities that are well aligned with your segment can also help. They can be found on Linkedin of course but often also on dedicated platforms.
Great topic Olena, I think in the beginning going organically without any inbound marketing activities would be good before the startup finds the target market correctly. After the target is identified Linkedin, SEO, Youtube ads would be beneficial.
Comparison website like G2 & capterra can work well for SaaS, if people are looking for alternative to the competitor. Capterra ppc can give nice results for some niche.
SEO is also a great channel, but it has long term time horizon.
For my personal consulting answering relevant questions on Product hunt works well.
@shokat_ali4 can you share how your use Reddit? advertising or as parts of discussions? and is it driving to content or towards product? I have yet to figure out the right approach in reddit, but we know that those who find us on reddit have 3x our normal conversion rate so I want to crack it!
We only have online marketing experience.
First try online Ads and social media, after you get some result, try SEO and KOL marketing and the last is industry exhibition
from zezelife
You really need to segment topic by B2B (Enterprise|Bottom Up) & B2C to get meaningful information.
The most surprising thing for me has been g2 for enterprise.
Nice topic @olenabomko! I don't really have much to say about this as I have never worked on bringing clients. However, I want to know your take on LinkedIn ads. Does it work and how does it compare to other platforms to get B2B clients?
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