Not sure if it qualifies as a startup but a national bank in India would ask it's sales agents to hang around hardware stores, watch the material be loaded onto trucks and follow it to houses under construction and then offer home loans and insurance to the home owners. Solving the credit need at source. Worked wonders for them to scale their book.
@_aneeshgupta_
Amazing. I wonder if this can be effective in other countries since here in North America most people don't like you showing up unannounced.
@theterminalguy there's a cultural play to it for sure but I found the acquisition strategy and thought process helpful. They figured out their source and targeted that. This first principles thinking should be applied elsewhere as well!
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