What do you wish you knew before building your first B2B SaaS?

Launching your first B2B SaaS feels like a rollercoaster

building features, chasing that elusive first 100 customers, and dreaming of scale. What I wish I knew earlier? Your first paying user rarely comes from ads or fancy funnels, it’s usually from genuine conversations, communities, and relentless feedback loops. We learned the hard way that talking to 10 real prospects beats 10,000 cold emails, and scaling happens when those early users love your product enough to tell others.

Curious, how did you land your very first SaaS customer and what helped you break through the scaling wall? 👀