Branding plays a key role in shaping customer perceptions and driving business success. Building a brand that truly stands out involves more than just a catchy logo or a trendy slogan.
It's about creating a lasting impression that resonates with your audience.
Drop your thoughts and let's discuss!
Understanding your target audience and speaking their language, standing out in a way that matters to them.
Also, it takes a while to build awareness to household name level. Until then, people need to be reminded.
A popular mistake is assuming your target customer knows you already, I often see emails from "[person's name] from [brand name]" and have no idea who they are or what they do. What are the chances someone on your mailing list would open that email? 🤔
I think the founder's journey is what makes the brand memorable, why did the founder of the brand start this brand, what was the reason its back story that makes the brand memorable.
Brand Values and Authenticity
A memorable brand consistently reflects the company's beliefs, cause, and purpose.
All brand touchpoints reflect this in messaging, copy, and tone. Symbolizing brand values with images and language helps make them memorable.
This should be the goal of your brand. Be memorable to your audience.
@vaibhavdwivedi Absolutely! Duolingo's marketing strategy is a great example of this. Their playful, relatable, and sometimes cheeky tone makes their content memorable.
@aaron_hays I completely agree! When something is easy to use, it reduces friction and frustration, allowing users to fully participate and benefit from what the product offers.
p/general
p/ama
p/introduce-yourself
p/self-promotion
p/kraftful
p/producthunt
p/wisprflow
p/screaming-frog-seo-spider
p/xnapper
p/google-chrome
p/fine
p/openai-api
p/bolt-new
p/elevenlabs
p/notion
p/pipedrive
p/attio
p/cursor
Replies
Questflow
Alterfy
Alterfy
BodySherpa