Subscribe
Sign in
What are some good ways to increase the revenue of subscription-based utility apps?
Revenue growth has recently stagnated. As a utility app, what good strategies can be implemented to improve LTV ?
6
Replies
Best
Mary Glover
To increase revenue for subscription-based utility apps, focus on offering tiered pricing, personalized features, and excellent customer support. For enhancing touch screen interface design, check out Dworkz's usability study on touch-based interfaces https://dworkz.com/article/touch.... They offer insights on optimizing user experience, emphasizing intuitive navigation and responsive design, ensuring your app remains user-friendly and engaging, ultimately boosting subscription rates.
Report
Share
Hey @jo_jo26! 😄 Stagnation can be quite a hurdle, but there are some effective strategies you could explore. Firstly, personalizing the user experience based on individual behavior and preferences can significantly boost engagement and retention. Secondly, offering tiered subscription plans with added benefits can attract a broader audience. You might also consider implementing referral programs to encourage word-of-mouth marketing. Lastly, regularly releasing valuable updates and features keeps the offering fresh and enticing. Best of luck! 😊
Launching soon!
@abhra_ch @jo_jo26 For the pricing to look decent (and not a leap ahead), you can have 3 or more tiers, wherein whichever plan/tier you wish to sell the most should be competitively placed in the pricing plan.
For eg. how theaters charge you for popcorn.
Small - $5
Medium - $8
Large - $15
Here the difference between tier 1 and 2 is $3
But, the difference between tiers 2 & 3 is $7
In this way, I'm psychologically and via pricing putting the medium tier as the best vfm and the one I want to sell.
Hope this helps!
To boost revenue for your subscription-based utility app, consider offering premium features, running targeted promotional campaigns, and optimizing your pricing strategy. Think of it as giving your app a shiny new coat of paint while also fine-tuning its engine for maximum performance!
Experimenting with new pricing tiers and add-ons can help boost LTV. Something like a 'Pro' plan with extra features at a higher price point. Also look into affiliate/referral programs to incentivize word-of-mouth growth from your existing user base. Targeted email campaigns to inactive users could help re-engage them too.