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Sophie Coe

We're Product Hunt's Editor's Choice today. I run our PH campaign. AMA!

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Hey I'm Sophie from informed. I've been working on our Product Hunt campaign and we've just been selected as the editor's choice today. Ask me anything about how we got here! And we'd love support whilst you're at it: https://www.producthunt.com/post...

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Benjamin Mateev
Friends with their products have asked me how we did our launch. Can you elaborate on some of the steps and things you learned about launching on PH?
Sophie Coe
@benjaminmateev Thanks Ben! My first step was to work with our creative director on a sharp visual and video strategy. We worked on a storyboard to make sure we could get across our mission quickly and succinctly!
Golfo Vasiliou
Congrats on this! I'm curious, did you have a detailed plan for our promo campaign or did you improvise a lot today?
Sophie Coe
@golfo_vasiliou1 Great question! And the answer is both! We had a plan for activating as many communities as possible today - but we've had to be adaptable and think on our feet today
Shubham Pratap Singh
Congratulations🎉🎉
Hossein Yazdi
A big congratulation for being featured on PH's Editor's Choice 🔥💪 Did you do anything special to get featured?