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Tips for identifying your target audience
Do you have any tips for better identifying and targeting our desired audience and tailoring our marketing strategy to them before the launch?
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Johannes Kraus
Interview very different people with or around the same problem, write down all their properties and then try to find groups within them - they might be mixed totally differently than you thought
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@johannes_kraus_13 Absolutely, conducting interviews with diverse individuals facing a common issue can provide valuable insights. By documenting their characteristics and analyzing them, we might discover unexpected patterns or groupings, offering a more nuanced perspective than initially assumed
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Hi @hussam_gpt and @haojun_cai
Check out my comment. I have put out a short roadmap which might help you to get a high-level overview.
I would be happy to help you along you way. Feel free to reach out on LinkedIn
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@haojun_cai @zuhaib_ashfaq 🌟 Big News: Jaeves 2.0 (Beta) launched earlier than expected! We're turning this surprise into a success with your help. Please support us with your upvotes and feedback to make this unexpected launch a triumph. Every upvote counts and brings us closer to making Jaeves better for you! Visit our launch at https://www.producthunt.com/post... and show your support! 🚀 #EarlySupport #CommunityPower
Do you already have some users that you can analyse? If yes upload them in attio CRM it will enrich the data and give you an overview of industry in your user base.
If you don't have users yet:
- Look at competitor review on G2 and Capterra, some mention the job title and company size
- Look at similar web to see where your competitors are getting traffic.
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To identify the target audience, I first determine the problems the product solves. Then, I research forums, ugc and analyze content to understand who is discussing these issues.
1:1 outreach and conversations with people you *think* could be in the desired audience.
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Launching soon!
If you're looking for some insight into this and the whole ideation process we're going to be running a challenge on Jan 8th that covers a ton of these things. https://foundersmethod.com/ Check it out if you're interested.
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In my case conducting CustDev interviews was a great move at the beginning. We held over 30 interviews targeting people with different backgrounds. So it helped us to identify the basis for our ICP.
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The first question you should ask is: What problem are you solving?
The next question should be: Who will benefit the most from it?
I believe that if you have these aspects sorted out, you're already in a good place. Of course, talk to those people and see if they resonate well with the solution you're providing.
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I was looking for something similar, thank you for posting. Hoping to find a useful guide from founder's experience.
@sam_circler Of course, my friend! I hope we can benefit from the experiences and expertise of our friends.
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The best approach is to examine your customer data and segment the users, decision-makers, and influencers within those accounts. Subsequently, formulate your marketing strategy to address the specific pains and gains of each group.
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@thedfigroup Thank you for support. We look forward to your feedback, evaluation, and comments https://www.producthunt.com/prod...
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understand the unique value your product brings & look at who your competitors are targeting.
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Consider spreading the word about your beta product on a popular promo site. We did this on "theresanaiforthat," a site that features various AI stuff. Those who joined our email list are likely genuinely interested. After that, you can learn more about them by asking a few friendly questions in a survey.
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If you are referring to only on here with the current user base then perhaps general discussions like this one, drop a nugget or two and hopefully it's the start of something great.
If it's a first launch then you should already know, who you talked to, to validate your idea and help build your MVP. If this is the case build some loose personas around this, reach out to many more like them on LinkedIn or through small FB testing for example, and then refine your personas as you get more data. If you didn't validate, then you are going to need to consider whose problem you want to solve, and how does it solve it, i.e identify a potential value proposition for a few target groups and then work on each to figure out who is the most profitable for today.
For your product. I would fix some of the feedback, you have an interesting David in the testimonials. I would also work on getting the text that is grouped to be the same length. Don't blow initial traction through lorem ipsum-type mistakes.
@interseed_ty Thank you for the valuable guidance! I appreciate the advice on engaging with the target audience and the importance of enhancing product interaction. I'll work on implementing these suggestions to improve the service and ensure a positive user experience. Thanks again for the help
@interseed_ty Thank you for support. We look forward to your feedback, evaluation, and comments https://www.producthunt.com/prod...
@interseed_ty 🌟 Big News: Jaeves 2.0 (Beta) launched earlier than expected! We're turning this surprise into a success with your help. Please support us with your upvotes and feedback to make this unexpected launch a triumph. Every upvote counts and brings us closer to making Jaeves better for you! Visit our launch at https://www.producthunt.com/post... and show your support! 🚀 #EarlySupport #CommunityPower
I got some tips for you guys :
1- Market Research:
- Understand your ideal customer: ask yourself this question "Who do I want to buy my product?" and create buyer personas to identify their demographics, needs, pain points, and buying behaviors.
- Segment your audience: here you need to tailor your messaging and marketing strategies to cater to different user roles and company sizes.
2. Refine Your Product:
- Gather user feedback: Beta testing and early access programs provide valuable insights for identifying your target audience before launch.
- Prioritize features: Focus on developing and perfecting features that address the most critical needs of your target audience (crucial).
@zedkira Thank you for the valuable advice! I'll work on understanding my ideal customers and analyzing their needs based on the buyer personas I've created. I'll also focus on gathering user feedback to improve the product and ensure that the features I develop meet the needs of the target audience. Thanks again for the valuable guidance
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@zedkira 🌟 Big News: Jaeves 2.0 (Beta) launched earlier than expected! We're turning this surprise into a success with your help. Please support us with your upvotes and feedback to make this unexpected launch a triumph. Every upvote counts and brings us closer to making Jaeves better for you! Visit our launch at https://www.producthunt.com/post... and show your support! 🚀 #EarlySupport #CommunityPower
My trick is to go to review sites, read the reviews, if it's in the b2b space they usually have titles. If it's in the consumer space, you can look at the people who have provided reviews.
Another technique, I go to the LinkedIn/facebook page of the company, and I look at who are commenting, liking the post.
Hope that helps,
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First guess - you probably have some idea of who you want to target.
Then, create an Ideal Customer Profile (ICP) - capture what you think you know, make assumptions, do some research to see if you can confirm your assumptions.
ICP should have these sections:
Customer Niche
Code Name
Description
Problem (first person)
Needs
Demographics
Qualifications
Disqualifications
Values
Traits
Then, confirm 1) your assumptions about your ideal customer and 2) their willingness to buy your product.
1:1 conversations are best in the very early stage. You can learn a ton by having a handful of conversations with people who match your profile.
There are a lot of other ways to test market acceptance - you can run ads to drive traffic to a pre-launch waiting list for instance.
But the basic process is take your best guess then confirm with real people.
@doug_hudiburg Thank you for the valuable guidance! Indeed, defining the target audience is crucial. Creating an Ideal Customer Profile (ICP) is a great start; it helps register assumptions and conducts research to confirm them. The ICP should encompass various fields like customer description, problems faced, needs, demographics, and more. Confirming these assumptions and measuring their readiness to purchase through direct conversations is highly effective in the initial stages. Despite alternative methods like running ads to attract traffic to a pre-launch waiting list, the essence remains: verifying assumptions through interaction with real individuals.
@doug_hudiburg Thank you for the advice and support we look forward to your feedback, evaluation, and comments https://www.producthunt.com/prod...
Do your research. Talk to people.
Also, try this https://www.producthunt.com/prod...
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Finding target audience goes into the very basics of User Experience Research. I will give you a brief roadmap and try to elaborate on a high-level.
Start by assessing what problems are you solving, and who would get benefit from it (let's say, Founders, and co-founders). Now let's dig deeper into this. Talk to your users - Conduct surveys, interviews, observe them working within your niche, try to find out their pain points - Conduct secondary research, see competitors, and study their audience and their behaviors.
From your list of target audiences, make personas (example,
1- Chris - a Founder working as a side hustler with 9-5 job.
2- Jake - a Founder working full-time on a bootstrapped product)
Your research will help you to find out these segments and help you to find out their needs, pain points, their goals and frustrations.
Whole of the process will give you a very detailed insights about your people.
Doing all of this yourself can be overwhelming. As a UX Practitioner, I would be happy to guide you along the way. Feel free to reach out on LinkedIn.
@zuhaib_ashfaq Hello, thank you for sharing the valuable advice! Indeed, identifying the target audience is fundamental in the User Experience Research process. You highlighted important steps, such as understanding specific problems, engaging with users, and creating personas. These steps provide precise insights into the target audience.