Should you launch often on Product Hunt?
Many teams still treat launching on Product Hunt as a one-time thing, like something you do once and move on.
From working with teams who use Product Hunt strategically, I’ve seen a different pattern, and I’d love to share it here.
Smart teams launch at least twice a year. Every 6 months. Or even more frequently if there’s a big update, new feature, or major change.
A launch gives the team an internal reason to move faster, ship something meaningful, and hit deadlines.
From a marketing perspective, it’s also a great moment to make some noise and re-energize your audience.
General Tips:
-Don’t think of launches as one-offs – think in cycles.
-Use launches to create momentum, both inside and out.
-Make sure your update is meaningful – not just cosmetic.
-Engage with the community before and after launch day.
Have thoughts or experiences with relaunching?
Drop them in the comments 👇
Replies
Definitely. The best teams launch consistently.
Take @Stripe. The company launched 69 times on Product Hunt in the last 10 years. @Supabase launched 16 times in the last 4 years. @Raycast has launched 15 products since 2020.
Launch, and keep launching. It pays off in the long term.
@fmerian This is one of the best advice I have gotten on regarding launching on Product Hunt. I've been stressing about my first launch I had no idea I could make subsequent launches. Hopefully we pull through come August.
@fmerian Yesss. I’m always amazed when I see OpenAI, Perplexity, Anthropic launching here during some random week.
Why not take a page from their playbook?
PopPop AI Vocal Remover
@fmerian Hello Fmerian, can you check my launch of SurFast Video Downloader on Product Hunt and consider an upvote if you like it?
IXORD
2 times a year I think is a good number of launches. During this time the number of updates can change the product and you can show it to other people.
@ixord Agreed! Perfect for user feedback between upgrades.
@ixord exactly
show your progress
IXORD
@byalexai I launched only 3-4 times, but I was planning to launch again after six months. But my goals for the product changed and we decided to hold off on PH
It really depends on what your aim and position are in terms of PH. If you want to become a hunter (TOP Hunter), your priority will be to launch as much as possible.
The same applies to launching here: the more visible you are, the better.
@busmark_w_nika Makes sense that more launches = more visibility. But I’m curious: are there any perks at all to minimizing your launches, focusing on fewer but more polished drops?
@busmark_w_nika @dheerajdotexe I'm also intrigued with the amount of features you group into different launches, or is it more a different group that you're launching to?
@dheerajdotexe When you can scale up your launch (to me as significant as @Wordware , then yes – they will be talking about you a lot and use you like an example) :)
@busmark_w_nika Absolutely. But here I was talking about the teams. Not so much the hunters.
The more you launch, the more familiar you become with the platform and how things actually work.
That’s why I think it’s super important to keep doing it regularly. So you know exactly what to do when it’s launch time.
This is a great insight. I used to wonder why some products launch multiple times; now I realize it’s a smart marketing strategy, not just repetition.
Absolutely agree with the idea of launch as rhythm, not a one-time peak.
When you launch often thoughtfully , you’re not just chasing visibility, you’re creating relationship equity. With your audience, with your early believers, and with the platform itself.
Each launch becomes a chapter in your product’s story and that compounding narrative matters.
One thing I’ve personally found helpful: treat each launch like a mini re-introduction of your brand. Not just “what’s new,” but why we exist retold through the lens of progress.
And it’s true, PH isn’t just about the traffic spike anymore. It’s become a creative studio, a feedback loop, and honestly a really good place to test your brand voice at scale.
For the big update, new feature, or major change, what would you consider a strong enough reason to re-list?
Everyone I know suggest one time launching and focus on how to boost fast in one day.
I agree your opinion , but Product Hunt policy looks gray , I think more concrete policy should be released for not misunderstood
for example, Re-launch cases. just huge changes are so general.
So well said.
Teams simply need to launch. And they need to know that launches happen here all the time. Not just once and done.