Subscribe
Sign in
Should tech founders do marketing?
I think tech founders should do marketing. Please, note: marketing isn't advertising.
And it's great for a tech founder to have a marketing co-founder :)
82
Replies
Best
Mahir Mahdi
Yes. Even if they have a marketing co-founder or a marketing team, I believe tech founders still should do marketing, at least in the early stages.
Report
Share
@yogi_rahul I am launching soon on PH, its a feedback management plateform called OkFeedback, you can create surveys, integrated in-app widgets in your site
@sarvpriy_arya That's great. I would like to see it before answering how you can do marketing in different ways, since you are launching here already so that's also a form of marketing.
@sarvpriy_arya I would suggest starting with email marketing, and if you want to know more, am always happy to share!
I think so, founders should know everything about their users and that includes marketing
Short answer is "Yes they should!". Giving a longer answer would be:
If you are a solo founder, you do marketing, development, support, SEO, security, architecture... :D
I believe tech founders can actively engage in marketing for a certain duration. This allows them to meticulously analyze competitors' strategies, identify the most effective marketing methods for their company's products, SaaS, or services, and uncover existing challenges. With consistent practice, they will gain a better understanding of market conditions and user feedback. Subsequently, tech founders can transition from hands-on marketing to delegating these responsibilities to dedicated professionals.
Founders main job should be towards sales and marketing. These are the backbones of business. So to be a successful founder, answer is yes, founders should do it.
@olenabomko What are your biggest takes on how a tech founder must market their product?
Mostly where there is relevant overlap.
Maybe some storytelling/personal branding in relevant spaces where other technical folks move around (i.e. Hackernews) or write engineering blogs that go over some of their technical learnings while building their product.
Additionally, that there are a lot of in-product tweaks that are often included in the marketing sphere to some extent: PLG, referral systems, technical affiliate configurations, in-product lifecycle messaging/notifications...
They need to discuss marketing. I'm not sure about "do marketing." Their resource is more important in building.
Absolutely. Our experience proves they can have significant contribution!
@olenabomko yeah. Our performance marketing results have significantly improved since techies did their magic :)
Absolutely, I agree with you. Marketing is crucial for tech founders, and having a marketing co-founder can really elevate the brand. It's all about building relationships and telling the story of your product. Plus, it's a great way to connect with your audience and understand their needs better. Cheers to tech founders who embrace marketing! 🚀
i think they should but I highly doubt if they are actually personally involved.
In the early stages, when resources are limited, and the founder is wearing many hats, they often need to be involved in marketing. They can build brand awareness, create content, and engage with early adopters. This hands-on experience can also provide valuable insights for later-stage marketing strategies.
I believe marketing is one of the best ways to increase awareness about any product, and the best way is to delegate marketing tasks to make sure that an individuals product gets enough exposure
I think founders (tech or non-tech) should do everything to really understand what works! Saying that, I don't think I will ever do coding, hopefully =)