Adam Lababidi

Resend's new service is cloning our features with the mistakes

hey ph fam,

we're the two devs behind migma.ai – bootstrapped ai tool for whipping up on-brand emails super fast using natural language. we launched here before and snagged #4 product of the day, which was awesome validation from y'all!

but here's the drama: @Resend just dropped "brand kits" for their @NewDotEmail product on x yesterday.

it looks a lot like our projects/brands tab we shipped back when we launched.

quick story: we've been grinding almost a year. day 1, we shipped a tab called projects → push your brand in, crank out on-brand emails. later, we thought "projects" sounded too coder-ish, so we renamed it projects / brands (yeah, ugly slash, we know – docs are hard to update everywhere).

now, their flow feels like a carbon copy: ui matches, copy text is the same vibe, and they even have that confused name split (projects on pricing page, brands in docs).

their product's still a skeleton, just the copied tab kinda wobbling.

proof (screenshots/gif):


so i'm half flattered, half ticked: nice to know our roadmap is their shopping list. kinda sucks feeling like i'm pm-ing two products now – ours and theirs.

hilarious they cloned our mistake too.

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