
My marketing tactic. Week #1
Foreword
3 weeks ago I've launched Marketing No More.
I was inspired by Brett's Designjoy and decided to do marketing on subscription for SaaS. Simple idea, simple price.
After doing some customer development I realize that it will be too complex to provide 15+ services because products on different stages need different approaches. And I decided to niche down and start with a small simpler service — blog ghostwriting.
And in this series of marketing tactics, weekly I share describe actions I do to attract customers.
My global marketing strategy is simple — find a repeatable and scalable growth channel that returns $2 or more for every $1 I've put in.
Week #1
Right now I am at a very starting point on a mission to get my first customer and will do a manual thing that doesn't scale — cold outreach.
I've started with simple numbers for the upcoming week:
• 10 Twitter DMs per day;
• 10 cold emails;
• 3 twitter threads per week;
• 1 micro project in 2 weeks to boost traffic to the site and build an email list;
Here are some numbers I got so far:
• 421 users, 595 sessions(GA)
• 2 newsletter issues
• 263 newsletter subscribers(9 unsubscribe)
• Sold 3 sponsorship posts
This number I got from the launch of the first micro-project 100+ Best Marketing Threads.
The next one is already a work in progress, but I'll an announcement later(will be about newsletters).
That's pretty all with the plans for this week. See you in the next one 🙌
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