My favorite launch videos from last week
I love building products. But ๐บ๐ฎ๐ธ๐ถ๐ป๐ด ๐ด๐ฟ๐ฒ๐ฎ๐ ๐ฑ๐ฒ๐บ๐ผ videos? Thatโs hard.
So I started studying others.
Here are 7 AI launch videos that nail storytelling and simplicity last week in my opinion:
1. @Higgsfield โ AI video editing shown through clean, iterative results.
2. @Suno โ Their v4.5 launch turns audio into a story. ๐ฅ
3. @Krepling โ Subtle animation shows how checkout tweaks = revenue.
4. @Mitte 1.0 โ Letting the AI character explain the workflow. Genius. ๐ก
5. @Saidar โ Using a prompt as the storyline = brilliant UX.
6. @Snack Prompt โ Multi-tab workflow, anchored by a single โbuttonโ click.
7. @Prompter โ No magic tricks, just clean structure and flow.
My own hard lesson:
Nowadays, if people canโt understand your product in 30 seconds, they wonโt try it. ๐ ๐ด๐ฟ๐ฒ๐ฎ๐ ๐ฑ๐ฒ๐บ๐ผ ๐๐ถ๐ฑ๐ฒ๐ผ ๐ถ๐ ๐๐ผ๐๐ฟ ๐ฟ๐ฒ๐ฎ๐น ๐น๐ฎ๐ป๐ฑ๐ถ๐ป๐ด ๐ฝ๐ฎ๐ด๐ฒ.
If you have demo videos you love, please share it with me. ๐
Replies
@manu_goel2 I am glad people take my feedback into account :D and I am more satisfied when they apply it properly and it brings positive results :)
This is ๐ฅ โ totally agree that the demo video is the new homepage.
What stood out to me in your picks: they all show, not tell. No fluff, just tight storytelling through UI, motion, and micro-interactions.
One thing I learned the hard way: if the first 5 seconds donโt hook without sound, most folks are gone. Now I treat demo videos like a tweet โ one clear idea, delivered fast, visually.
Would love to see a future post breaking down why each one worked. The psychology behind great demos is so underrated.