Marketing: From a 20 year old college students consumer tendencies

I am an early-stage founder, but I am also a 20-year-old college student. This post is from the perspective of the latter and looks to give founders/anyone trying to market their company a look into the social media tendencies of a college student.

70% of the time I spend on social media is on Instagram Reels. Same with the majority of my friends.

Why?

1) The content is funnier & it's more out of pocket: My whole feed is non-politically correct content that is hilarious. Kids my age love that stuff. We consume it like wildfire. Don't be afraid to get down and dirty with the humor- it will pay off.

• I've seen a million ads for mass cold email senders and "automated workflow agents." The only thing that separates the good ones from the bad ones is how funny they are. I will literally click the link and check it out just out of respect for the humor & how bold it is.

2) I trust my algorithm on IG reels way more than TikTok. I am more willing to stay for the first 10 seconds of the video and let it "pick up," because I trust my IG algorithm. I built it brick by brick. Keep pushing content geared towards the same audience and the right people will watch it.

If you're trying to market towards college students but not sure what content to create, here are a couple examples of trending stuff you guys can check out now:

• ape vlogs- these are top 1 videos right now absolutely hilarious.

• Unemployment, J*b, J*b application- the word Job is now a slur for gen Z lol

• WW3 memes- these are trending with my friends a lot considering we'd be drafted first.

• Anything with political figures names/ images attached (Trump, Iran, Zohran, Adams)