Nika

Makers, founders, marketers... how do you make sure you're not lowering your standards?

The world is changing incredibly fast, and I feel like this is true for the tech world in many ways.

Everything seems to be outdated so quickly.

How do you manage to react quickly to changes and not fall short of the bar?

Especially when you build products and market them.

In the past, I often used to fight with self-impostor syndrome, and nothing was "good enough" for me. It kind of forces you to constantly work on something, to work on yourself, which is nice, but it also has a disadvantage: you can't really enjoy anything, because the success that happened happened 5 minutes ago, and you have to move on. 😀

Most often, due to some failure to follow the standards, I always:

  • continued my education: books, workshops, lectures

  • went to conferences as part of networking

  • and I'm always on Product Hunt, so that I can see those tech products among the first

Would love to hear how you approach this.

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Aleksandar Blazhev
Launching soon!

Absolutely true, Nika! Things are changing very, very quickly.

As for me, it's simple: I dedicate at least 5 hours a week to learning. Sometimes I even go overboard. But I always test out tools, watch YouTube videos on how to use a given tool, and I get inspired by threads on Twitter.

But honestly, you just can't do without setting aside hours in your calendar for learning. Otherwise, you never find the time, and new things just keep popping up.

Nika

@byalexai I think we are almost the same – thriving to be better and educate/study the things. That's why we are friends :D

Aleksandar Blazhev
Launching soon!

@busmark_w_nika I thought it was because our favorite site is Product Hunt. xD

But yes, some of the products are discovered here and they’re the reason I want to integrate them into my daily life, so you’re right. xDD

Nika

@byalexai We need to be on the same wave and it seems we are :D

Hugh Tan
Launching soon!

As a marketer, I think there are two key things that help me stay sharp:

1. Motivation to grow and break through limits

I constantly avoid staying too comfortable or safe for too long. I intentionally push myself into a bit of anxiety or stress. That kind of discomfort helps me break out of my comfort zone and keeps me growing.

2. When I start to feel overwhelmed, I dig into the root cause

  • Books help me build long-term mindset shifts and deeper understanding

  • I ask AI, read articles, or look for tips and tricks to solve short-term, tactical issues

  • Platforms like Product Hunt or other startup communities let me observe how others succeed and fail, and sometimes help me discover tools that solve problems quickly

Nika

@hwiidg The first point! Aren't we a family? :D BTW, if you have tips for good startup communities, which ones do you mean? Links are valuable :D

Hugh Tan
Launching soon!

@busmark_w_nika Thanks Nika, love that you noticed

For startup stuff, I usually check:

• Indie Hackers

• YC Startup School (their YouTube’s solid)

On the growth side, I’m into Lenny’s Newsletter

Used to read a lot of Sean Ellis and Brian Balfour on Medium

YC also drops some timeless growth gems

What about you? Got any favs I should check out?

Chibuzo Odigbo

Trend Scaling


To keep up with trends, I mostly read articles and try out new technologies within my field (software engineering, predominantly Frontend web engineering). For me, scaling has involved delving into backend and app development, then expanding into AI/ML.

I do it in bits, between a semi-full schedule, and a pseudo-planned life, I just do it.

Imposter Syndrome

The thing about imposter syndrome is...

  • Comes when you just did a big thing

  • When you are not living up to your standards

For me, I perform an analysis of my life, reflecting on the things I have done, all hurdles, and what it has taken me to get to where I am.

When it becomes overwhelming, I reach out to friends to hang out with them. The talking usually gets my mind of things, and as we talk and drift through topics, sharing ups and downs, I calm and steel myself towards the future.

The execution mindset, you may call it, because I've started to focus on executions of recent 😅

Nika

@franklivania I am curious about those friends. Because it matters who you befriend. Are they also founders?

Chibuzo Odigbo

@busmark_w_nika I have some founder friends, then people who are just human. All various walks of life. Learning from all angles is the best way to gain perspective, and I cherish that

Konrad S.

Yes, it sure is hard to keep up with the fast changing tech world!

Certainly one has to be learning "almost constantly". I think the most important "trick" here is to focus on the things that really matter for what you're doing, and systematically find out and learn what is needed for your projects. While it is clearly also important to follow all the major developments in the tech world / your area, one has to be very careful not to loose time with things that are not really important.

To learn things, I always prefer textbooks over courses, workshops, tutorials etc., that way I can learn systematically, at my own speed, and leave things out that I don't need.

Nika

@konrad_sx If you have any good recommendation for a course/workshop, feel free to share :)

Holden Lewis
Launching soon!

I think that being adaptable and responsive to change is more key than keeping any one part of my perspective static, standards included. But I also think that most people in our space want to produce good work and make an impact in whatever they're doing.

So as long as I am paying attention to any gaps between intent and impact — what I think I am doing, versus what I am actually doing — and try to keep that gap as small as possible, I think I'll be okay. I think most suboptimal outcomes result in teams not measuring/understanding the effects of their choices until it is too late.


It's okay to be wrong. How quickly you notice that you're wrong, how high you let the stakes get before that point, and how quickly you course correct will determine whether you're ultimately successful.

Kinda abstract speaking in these terms, but hopefully someone understands what I am saying.

Nika

@cholden_lewis The good thing about being wrong is realising it and doing something about that fact (in my case it results in learning) :) I got you.

sania khan

@busmark_w_nika This resonates so much. The pace of tech evolution is both inspiring and exhausting at times and yes, that feeling of “what I just did is already outdated” hits hard.

I’ve been through the same loop where self-impostor syndrome pushes me to constantly keep going learning, improving, building but leaves little room to actually feel proud of wins.

What’s helped me a bit is building reflection time into my routine, even if it’s 10 minutes to note what went well. It sounds small, but it makes a difference.

Also, I love that you’re active on Product Hunt I do the same! It’s like a radar for what’s next :)

Question for you: How do you decide when to stop tweaking something and say “It’s good enough to launch”?

Nika

@sania_khan10 Thank you for your contribution and also kind words! :) Answering your question: Ideally, when my product is tested by someone experienced (3 – 5 people) who are authorities in a certain field and gave me feedback that was applied and approved by them. Because the perfection holds you back from execution and launching :)

sania khan

@busmark_w_nika You're absolutely right perfection can often delay progress. I really admire your approach of validating through real feedback from experienced individuals. That kind of focused testing not only builds trust but also drives smarter execution. Thanks again for sharing your perspective 😊

Narayan Prasath

having a rough thesis in mind for where the world(market, tech) is headed and how my product fits helps me. without that anchor, each new information, model release, splashy headline can make the ground feel shaky.

I still stay curious: read, listen, chat, and learn to stay on top, but I try to be honest with myself on each new signal comes through: is this actually useful for my product or just a shiny distraction? If it bends the arc of where I believe the market is going, I dig in. If the answer is “no” I let it pass and stay on course.

I’ve over-indexed both ways: chasing every shiny object and, at other times, tuning out so long until i can notice the lag, and quality feel short. a simple filter between new signal and action helps me hone quality without driving me crazy.

if i come across something really exciting and decide to act on it, may be its a slice of a product or a GTM motion that i want to tighten, i focus just on one area each week and ship.

Nika

@narayan_prasath From your statements, I feel that I should choose some project or build a product because it sets the scope of information (filter), I need for my project. Hmmm... but I need to come first with that idea for the product :D

Ran

One of the hardest lessons I’ve learned is that standards without prioritization are just anxiety in disguise.

You can’t hold everything to a 10. So we define where a 10 is non-negotiable, like as concerns user trust, compliance, performance, and allow a 7 or 8 in other areas if it means we ship on time. I dont see it as lowering the bar. It’s about making sure you’re sweating the right stuff.

Nika

@a11yexpert I think that such decisions are made easier when you have a buddy (partner in crime) who ensures you that everything will be okay. Because the "skill" you described, is gained very hard :D

Ibe Godswill
Honestly, it’s a constant tension especially when you're building, launching, and trying to stay visible in fast-paced spaces like Product Hunt or startup Twitter. But here’s what I’ve learned: First, I define my non-negotiables. I sat down and wrote out what “high standards” actually mean to me. For example: I don’t write copy that manipulates or misleads. I won’t work with brands that treat customers like data points. I won’t sacrifice clarity for cleverness. Having those principles written down helps me check myself when I’m tempted to cut corners for speed or visibility. Second, I audit my work regularly. I revisit old projects and ask: Did this actually help the user? Did I push for quality or settle for “good enough”? Would I proudly show this to someone I respect? That reflection keeps me honest and helps me level up. Third, I surround myself with people who challenge me. I stay close to makers, marketers, and founders who care deeply about craft. If I’m in a room where everyone’s chasing shortcuts, I start slipping. But when I’m around people who obsess over UX, copy, or strategy I rise to meet them. Fourth, I say no more often. This one’s hard. But I’ve learned that saying no to misaligned gigs or rushed launches is actually a way of saying yes to my standards. It’s not easy, especially when you’re trying to grow but it’s worth it. As for courses or workshops I recommend: - Reforge Marketing Strategy: Cohort based, deep dives into growth loops, product marketing, and retention. Great for intermediate to advanced marketers. - Demand Curve Growth Program: Perfect for startup founders and marketers who want tactical, conversion-focused training. - Product Marketing Alliance: If you’re launching products and want to master positioning, messaging, and GTM strategy. - Google Digital Garage: Free, beginner-friendly, and surprisingly solid for foundational marketing skills. High standards aren’t just about perfection — they’re about intentionality. If you’re clear on what you stand for, and you build systems to protect that, you’ll find yourself creating work that not only performs — but lasts.
Nika

@ibe_godswill Good point actually. With "high standards" you will know what the person stands behind (what values he/she has). :)

Thank you for sharing resources. Just out of curiosity, can you also recommend any good conferences? :) I would like to visit some (I have already been to Websummit, Slush so I would like to try something new, ideally within Europe but I am open to anything) :)

Ibe Godswill
Hey Nika, I’m really glad that resonated with you and you’re absolutely right: high standards are often the clearest signal of someone’s values. As for conferences, since you’ve already been to Websummit and Slush (both amazing), here are a few others worth checking out: 1. SaaStock (Dublin, Ireland) Focused on SaaS founders, marketers, and growth teams. Great for deep dives into scaling, retention, and GTM strategy. 2. GrowthHackers Conference (Online & US-based) Even if you can’t attend in person, their virtual sessions are packed with actionable insights on growth, CRO, and experimentation. 3. TNW Conference (Amsterdam, Netherlands) A mix of tech, startups, and future-forward thinking. Less intense than Websummit but still high-value. 4. Bits & Pretzels (Munich, Germany) A founder-focused event with a strong community vibe. Great for networking and storytelling. 5. Product-Led Summit (Various locations + virtual) If you’re into product-led growth, this one’s gold. Tons of insights on onboarding, activation, and retention.
Marcelo Cardoso

As a marketer and designer, I’ve felt my own standards — or perfectionist tendencies — creep up the more I use AI.

There’s so much AI creative slop and half‑baked tooling out there right now that I want to slow down and reconnect with my own bar for quality. .... But the more I slow down, the more anxious I get that all the fast‑changing tech will pass me by. It’s a double‑edged sword.