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Is it worth it to launch with just a waitlist?
We are about to launch our product, a B2C SaaS for personal productivity, and we are thinking a lot about what is the minimum we should have ready for our launch.
Should we wait until we have a full product, streamlined onboarding, comprehensive docs...? Should we launch ASAP with a landing page that explains what our product does and what makes it special? Would just a logo, oneliner and CTA be enough?
But more importantly, what have you experienced? What do you recommend and why?
Thanks everyone for your help!
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Nimit
Logo, one liner and a CTA'd be enough as long as you have some users ready to use and review your product for you to reiterate
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@nimit1 but how would having some testers help that kind of simple launch? I usually distrust a product I cannot try, but I don’t know how usual is that or what is the most useful thing to do to foster that trust if the product is not ready yet to open signups.
@adrm Depends on your monetization strategy. If you intend to monetize it immediately, I'd recommend you go for a comprehensive launch and leverage paid marketing to get the product out. However, with a simple launch - you can engage users by enticing them with an incentive. Maybe a $10 gift card if they try it out for 14 days for example. Again, this is highly dependent on how the financials are as well as your monetization strategy.
@sentry_co That is my concern! I worry we’re plugging too many holes before launching, and maybe we should just go for it and try to learn as much as possible from the launch.
I also agree that a launch over time is best, but what do you think should be the bare minimum to have before the first public release?
@adrm Depends on a lot of factors right. If you have a strong moat, and plenty of runway, then dont rush. if you have neither then launch and work hard on spamming people on linkedin to get momentum in the launch. 2 first hours you have to have 2-300 votes or else you will not hit top 5. In my case for instance, im doing a security product, so I won't launch until around v.1.5.0 that's in 50 weeks. And we already spent 3.5 years building a strong moat. we could launch 3 months ago. But we have to learn from a small group of people for 12 months first. To be able to handle a large group of people. Right now we have around 1000 people trying our product. That's more than enough to learn from usage, and plugging leaky holes and tweaking the PMF.