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Calli

Is it possible to have more than one ICP?

by
Calli
Thinksy

Thinksy

•

2yr ago

We are still early on but as we're learning from potential customers there seems to be two main groups interested in our app: https://www.thinksy.app/ Devs, who use Thinksy to collect ideas, upvote most popular among team, then export to their company's design doc. format Creatives, who use Thinksy to collect ideas, then find common themes/trends/patterns and separate out by project and need to export it to Trello, Notion etc. Anyone here dealt with this before?

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Neri Raanani
Neri Raanani

Frontitude

Yes, and it's challenging. But once you understand how to address each persona, and tailor your messaging to each group, you'll manage to acquire them both. Good luck!
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2yr ago
Nacho Franchini
Nacho Franchini
Yeah. I dealt with many different ICPs and that could be a challenge. I don't have the right answer here but A/B and speaking clear to them are key from my point of view. Hope it helps
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2yr ago