Ruban Phukan

Is it just me, or are we all doing 2 jobs at work?

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I’ve been watching how people work.. across ops, product, founders, even execs
.

Everyone’s moving fast. But almost no one feels like they’re in control of their day.

Here’s the common thread I keep seeing:
- People aren’t just doing their jobs.
- They’re managing how to do their jobs, too.

- Inbox triage. Thread chasing. Meeting prep. Decision follow-ups.
- Context-switching that steals energy and attention.


Most of this work isn’t hard. It’s just… everywhere.

And it’s costing teams time, clarity, and momentum.

I think the solution isn’t another tool.
It’s a shift in how we support people.. how we protect their focus and surface what matters.

That’s why we’re building something new. A system that works in the background like an assistant would: for individuals and teams.

I’ll be sharing more here over the next few days.

But I’d love to hear from you first:
What’s one part of your day you wish was handled before you even logged in?

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