Understanding the rudiments of email deliverability can dramatically impact your marketing efforts. Here are few handy tips:
1️⃣ Audit your email list: Clean it up by removing undeliverable, unresponsive addresses and focus on those who are active.
2️⃣ Relevant content is king: Always deliver valuable and relevant content. It increases engagement and reduces unsubscribe rates.
3️⃣ Use double opt-in: It's a great way to ensure that your subscribers really want to hear from you.
4️⃣ Monitor your sending reputation: Use tools to monitor your IP score and reputation in the market regularly.
Better email deliverability leads to more engagements, which ultimately translates to better business performance.
Remember, the goal is not just to land in the inbox, but to be read and actioned upon!
How do you work on improving your email deliverability? Let's discuss ⬇️
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