Svitlana Shuliak

Understanding the rudiments of email deliverability can dramatically impact your marketing efforts. Here are few handy tips: 1 Audit your email list: Clean it up by removing undeliverable, unresponsive addresses and focus on those who are active. 2 Relevant content is king: Always deliver valuable and relevant content. It increases engagement and reduces unsubscribe rates. 3 Use double opt-in: It's a great way to ensure that your subscribers really want to hear from you. 4 Monitor your sending reputation: Use tools to monitor your IP score and reputation in the market regularly. Better email deliverability leads to more engagements, which ultimately translates to better business performance. Remember, the goal is not just to land in the inbox, but to be read and actioned upon! How do you work on improving your email deliverability? Let's discuss

Deliverability is the likelihood that an email that's sent is going to be seen and interacted with. The deliverability score includes factors such as sender reputation, authentication, domain set up. Sender Reputation: Is a score that an inbox service provider (ISP) assigns to your organization as it receives emails from your brand. The sender reputation can be impacted by: The amount of emails sent per month & whether they are being sent at a steady rate. The amount of emails that hard bounce The amount of negative engagement the emails receive such as being unsubscribed or marked as spam The amount of positive engagement your emails receive such as opens, clicks, replies, forwards. If the company's domain or IP s are listed on impactful blocklists. If you have to send an marketing email from your brand's domain you need to build a positive reputation. Authentication: the most popular forms of email authentication are DKIM, SPF, DMARC, BIMI. Authentication is directly related to the domain. Have you seen any of the following providers Mailchimp, ActiveCampaign, Klaviyo, Convert Kit have increased deliverability?