I'm figuring out monetization for our relocation startup: need thoughts
Hey builders, I’m Kate, co-founder of Migroot—a platform that helps people relocate smoothly. We have our first customers, but pricing has been tricky.
🔹 We currently offer three plans:
$19.90/month – subscription for access to relocation tools
$1,190 one-time – full support with an immigration expert
$2,990 one-time – premium, hands-on relocation assistance
The problem?
💡 The $19.90/month plan seems too cheap—people don’t trust it because "immigration can’t possibly be that affordable."
💰 The higher-tier plans feel too expensive, especially since they require expert involvement and customers hesitate to pay upfront.
We're trying to find a better balance. Have you faced similar challenges? Any ideas on how to tweak pricing or positioning?
@taniabell Yes, this is very interesting. Maybe we tried to create a SaaS where there isn’t one, and customers actually perceive relocation as a one-time service.
Initially, the subscription hypothesis was that it would be easier for clients to pay a small amount and purchase only the necessary services in the middle or at the end of the process.
@kate_prasniak yeah, not every problem requires a SaaS as a solution, that's true.
worth considering: how's your experience played out vis-a-vis your hypothesis? what have you iterated since launch? what has worked? what hasn't?
btw really like your insta visuals
@taniabell Thank you! My dear @maryna_dobrovolska_ua , this is for you.
Yes, we’ve only recently launched and haven’t tested many pricing hypotheses yet
why not increase the lowest tier one then?
and talk to your current/past customers to get deeper into the value they got out of your service. use this info for your (a) marketing and (b) site copy.
generally, though I'm not sure why would anyone want to pay a subscription tho. unless you move every month and need this as an ongoing service, a subscription model doesn't seem like the right kind of pricing model for this type of service tbh
hope this is helpful. happy to chat further, if useful @kate_prasniak