Maxi Carreras

I launched solo — and made it to the Top 5 today 🚀

Hey Product Hunt! 👋
This morning I launched my first solo product ever: Controol — a minimalist finance app built around one idea:

Know how much you can spend, not just what you already did.

No team. No paid ads. No launch list. Just late nights and building something I personally needed.
I honestly didn’t expect much… but hours later, it made it to the Top 5 of the day 😳

The feeling? Wild.
Strangers are connecting with the mindset behind it, and it's been amazing to read their comments.

So if you’re:

  • Working on your first solo product

  • Launching without an audience

  • Wondering if it’s even worth it…

Here’s your sign: Do it anyway.

💬 I’d love to hear from others launching alone.
What was your first solo launch like?

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Derek Liu

Congrats on reaching the top 5! I'm launching @Mathstick today too – the hardest puzzle game ever 😱. It’s actually my second launch here. I remember having super high hopes for my first one. Just like you, I had no team, no launch list, no promotions, no marketing outside PH – I didn’t notify registered users either. I learned a lot from that experience, but honestly, doing a pure launch like that still feels rewarding to me, no matter the outcome, so I still keep it this way and posted my story behind it :)


Big congrats again on your successful launch – you did great!

Maxi Carreras

@derek_liu_dev Hey!
Huge respect for doing it all solo again — and yeah, I feel the same. There’s something really special about launching raw, without overthinking the promotion side. Just putting it out there and seeing how people connect with it.

I’ll definitely check out Mathstick, sounds intense already 😅

Derek Liu

@maxi_carreras ⚠️ Heads up! These matchstick puzzles aren’t just hard — they’re “even-ChatGPT-gave-up” hard. But if you ever solve one puzzle, congrats: you’ve officially outsmarted an AI trained on everything.

Siddharth Pereira
The hustle is real. The hustle is hard. Congratulations on working on this and getting a story worth sharing. Fortunately, your story doesn’t end with making to that top of PH. It’s time to scale. Onwards and upwards.
Maxi Carreras

@siddharthpereira Thank you so much 🙌
Honestly, it already felt like a huge win seeing people resonate with the idea. Now it’s time to push further and help more people take control of their money (without the usual guilt).
Let’s go 🚀

Nika

Hey Maxi, have you been doing anything like documenting your building journey on Social media?
Or is it just pure traffic from PH?

Maxi Carreras

@busmark_w_nika Hey! I haven’t really documented the journey much on social media — it was mostly just building quietly and then launching on PH.
I did share it on a few Reddit communities and X after it went live, but honestly, it was all very improvised 😅
Thinking now it might be worth sharing more of the behind-the-scenes moving forward!

Nika

@maxi_carreras Gotcha, so stealth then :) Exactly, recommend documenting this journey. Maybe posting this exact text on socials would be a good experiment and start :)

steve beyatte

@maxi_carreras - share more behind the scenes on the Controol forum!

Maxi Carreras
@steveb Thanks Steve! I’ll definitely share more behind the scenes there — excited to keep building in public and connecting with the community.
Oluwaseun Olufowoto

Wow, welldone!

I'd love to know how you did it.



My team and I are looking to launch a product soon.

I am totally new here too!

Maxi Carreras
@fowoto Thanks Oluwaseun! I just shared my story here and tried to be as honest as possible about the problem I was solving. Happy to share anything that might help! Good luck with your upcoming launch, you’ve got this!
Digvijay Wanchoo

Congratulations on the top 5 @maxi_carreras ! It's an amazing product with real value behind it, which is far more important than building a cash grab!

You should be super proud! Hopefully, I'll be able to follow your footsteps with my launch on Tuesday. 🤞🏼

Maxi Carreras
@digvijay_wanchoo Thank you so much, Digvijay! That really means a lot. I totally agree — building something real and valuable is what keeps the motivation alive. Best of luck with your launch on Tuesday — I’ll be cheering for you and definitely checking it out!
Digvijay Wanchoo

@maxi_carreras Love it! Thanks for the support!

Ihsan Yaprak

Congratulations on your successful launch @maxi_carreras! I am also excited on my upcoming launch.
What I believe is, if you want to go fast then go alone, but if you want to go away then you will need a team.

Maxi Carreras
@ihsany Thank you so much Ihsan! That quote really hits — I’ve felt the speed of going solo, but I agree… to go far, we’ll need others. Wishing you the best for your upcoming launch too! Would love to check it out once it’s live.
Ajin Sunny

Congratulations! It must be truly a great feeling! Wishing you the best!

Maxi Carreras
@ajinsunny Wow, thank you Andrés! I really appreciate it — especially coming from someone who’s been around Product Hunt for so long. It’s been a wild ride launching solo, and I’m still processing all the support. Thanks again for the kind words!
Kavith Kamaraj

Congratulations! Controol looks amazing and making it to the Top 5 is no easy feat so fair play!


My first solo launch was today as well and my story is very similar to yours - just me building something I personally needed: Highlights.Email — a solution to export book highlights from a Kobo wirelessly. And similar to yourself, I didn't expect much from the launch today so I'm very happy to have made it to the Top 10 of the day! :)

Maxi Carreras
@kavith Thanks Kavith! That means a lot — especially coming from someone who also launched solo today. Just checked out Highlights.Email — such a cool use case, and really well executed. Funny how similar our stories are: no big expectations, just building something we needed — and suddenly, here we are in the Top 10! Wishing you all the best with it — let’s keep building.
Parth Ahir

Huge kudos on the launch and making it to the Top 5 — that’s incredible, especially as a solo builder 👏

I’m actually planning to launch my own project on Product Hunt soon, and to be honest, it’s a bit overwhelming with all the advice floating around online. Since you just went through it, I’d really appreciate any tips or things you wish you knew before launching. Would love to learn from your experience!

Maxi Carreras

@parth_ahir Thanks so much — really appreciate the kind words!

Totally get what you’re feeling. There’s a lot of advice out there, and it can be overwhelming, especially when you’re launching solo.
Here are 3 quick things I’d keep in mind:

  1. Don’t overthink the prep — I launched without a list, audience or plan. Just made sure the product was clear and useful.

  2. Engage early — replying to every comment and being present throughout the day helped a lot.

  3. It’s not about the votes — the real win is the feedback and the connections you make.

Parth Ahir
@maxi_carreras that makes it a lot easier for me. Thanks!
Rince Sebastian

This looks like a really easy to use expense tracker, congrats on your launch will try it out soon!

Maxi Carreras

@rince Thanks so much! That’s exactly what I was aiming for — something simple and stress-free.
Would love to hear your thoughts once you try it!

Aaron O'Leary

Congrats!! Make sure to check today's newsletter when it goes out! ;)

Maxi Carreras

@aaronoleary Wow, thanks so much! Super curious now 👀 — I’ll definitely keep an eye on the newsletter. Appreciate the heads-up!

Natalia Eiriz

Hi @maxi_carreras ! This was such a good thing to read on a Monday — thank you for sharing it so honestly 🙌
I’m preparing to launch my first solo product soon too, and the hesitation is real… especially for all the reasons you mentioned: no audience, no team, no idea if anyone will care.

It’s super inspiring to see your experience turn out like this — congrats on hitting the Top 5! 🎉

Quick question: did you prepare your launch in other platforms too (like LinkedIn or Twitter)? How many people did you have involved in supporting you on Product Hunt the day of the launch?

I keep going back and forth on whether it’s really worth launching solo without an audience — and how to actually build one without spending months just building an audience first. Would love to hear any tips you’ve picked up along the way!

Natalia Eiriz

@maxi_carreras I was also wondering? How did you decide which day to launch? Any reason why you launched in a sunday? Thanks again!

Maxi Carreras
@natalia_eiriz Thank you so much Natalia! That really means a lot. I didn’t prepare a big pre-launch or share much on social media. Just posted on a few subreddits and shared my story on Indie Hackers and Twitter during launch day. Honestly, I had no real “audience” — it was mostly strangers who connected with the message. As for Sunday, I chose it because I felt it was low-pressure, and fewer launches meant better chances of being noticed. Turns out, it worked better than expected! I totally relate to that hesitation. What helped me was focusing on why I built this — not the outcome. Hope your launch goes amazing! Let me know when it’s live — would love to check it out!
Natalia Eiriz

@maxi_carreras Thanks so much for taking the time to share all this — honestly, it means a lot! 🙏


I love your approach. There’s something really refreshing (and encouraging!) about launching without overthinking or overplanning, and just putting your work out there because it matters. The Sunday strategy is such a smart move too — I hadn’t thought of that!


Thanks for the support, I think I will stop posposing and launch sooner than expected ;)

Sergii Shcherbak

Huge congrats, Maxi - this is fantastic! Hard work clearly pays off!


I'm in a similar situation: launching ContextGem (an open-source LLM framework) solo later today 😊. And just like you - no team yet, no paid ads, no lists. Instead, I've had the privilege of collaborating with amazing AI devs who have used my framework and provided valuable feedback.

This is my first launch on Product Hunt, so we'll see how it goes, but it's definitely exciting! Hearing your story reinforces my belief that with enough effort and persistence, anything is possible!

Maxi Carreras
@sergiishcherbak Thanks a lot, Sergii! Your project sounds awesome — huge respect for launching solo too! I’ll definitely check out ContextGem and support your launch. Wishing you all the best today, and totally agree: effort and persistence go a long way!
Vasudev Soni

Congrats on the Top 5. I've previously launched without an audience, and to be honest, it was a great experience. I got many users from PH, and the most important thing that I got, was experience.

Planning to launch my new product soon.

Maxi Carreras
@vasudevsoni Thanks so much, Vasudev! That’s super encouraging to hear — it’s true, the experience alone is incredibly valuable. Good luck on your next launch, I’ll keep an eye out for it!
Vasudev Soni

@maxi_carreras Thanks for the best wishes & looking forward to your support.

Gabe Perez

This is awesome, congrats!! Moments like these is what I love about Product Hunt :)

I'm prepping some apps to launch as a solo-maker but the experience is definitely more daunting than expected. I also find dogfooding or getting folks to test a bit harder than if I had a counterpart to test alongside with.

Maxi Carreras

@gabe Thanks so much! 🙌 Yeah, those little moments of validation really make all the difference, especially when you're building solo.

Totally feel you — testing alone and getting real feedback early on can be tough. What helped me was putting out a raw version early and just being super transparent about the “why” behind the product.

If you ever want someone to give feedback or just bounce ideas off of, feel free to DM me. Happy to help 🙌

John

Congrats man! This is SO huge in the solo founder space. You definitely need to pat yourself on the back for this win!

I'm a solo founder myself and launching my first web-app in the next 24 hours or so. Learning a ton already about creating an interactive PH listing, improving my video, higher quality landing page, etc.

Your app really goes to show what "build it and they will come" means and is incredibly motivating for people like me just starting out. Congrats again!

Looking forward to seeing where you take this project!

Maxi Carreras
@beajohn0 Thank you so much, John — really means a lot! Your message genuinely gave me a boost — this kind of encouragement is everything when you’re launching solo. Wishing you all the best on your launch! Feel free to DM me if I can help in any way. You got this!
Rohan Gayen

Congratulations. How long have you been working on this?

Maxi Carreras

@admiralrohan Thanks so much! I’ve been working on Controol for about 2 months — solo builder, lots of late nights 😅
It’s been a quick build, but I focused on solving one core problem really well. Now comes the fun part: improving it with real feedback.

Rohan Gayen

@maxi_carreras Amazing, good luck.

Hussein

Hey, that's exactly why I love Product Hunt so much, even as a solo founder you can get to the top of the boards. Congrats on your launch and keep up the hustle 🤝

Andres Vlaeminck

Congratulations that is amazing!
I've been launching on producthunt for over 5 years.
I've been featured several times but to become a top spot of the day is really amazing so well done it does mean your idea resonates with lots of people;

Maxi Carreras
@andres_vlaeminck Wow, thank you Andrés! I really appreciate it — especially coming from someone who’s been around Product Hunt for so long. It’s been a wild ride launching solo, and I’m still processing all the support. Thanks again for the kind words!
Neelam Chakrabarty
Launching soon!

Thats amazing!! We all know launching successfully on PH is a dream all startup founders want to live. So great you could live that IRL :). I am preparing of a PH launch and can relate to your experience completely. Wishing you many great successes, @maxi_carreras !!

Maxi Carreras
@querri Thanks so much, Neelam! I totally get how it feels before launching — it’s a rollercoaster of emotions, but it’s 100% worth it. Wishing you the best with your own launch! Let me know when it’s live, I’d love to support it.