1/ Take the leap.
Quitting my job to start my company was the most liberating moment of my life so far. If you are prepared, and your gut says Yes, jump.
2/ Always be a student.
I can learn new things from anyone. Stay humble. Stay curious. Every day
3/ Open to serendipity.
Great things happen in unexpected places, like our first PH launch. Try new things, don’t close the door
4/ Build thick skin.
Starting out, no one knew what we were doing. Rejections and criticism are constant. But if your work is important enough, push through. Embrace the tough moments
5/ Do the “unsexy” work.
Reaching out to people, setting up systems, printing materials — is not glamorous, but essential. Do the work. They build the foundation for everything else.
6/ Invest in Quality.
For both contents and products. MVP → MRP (Minimum Remarkable Product). Shallow content → Value-packed content. The customer’s bar is higher now, so we need to step up to meet it.
7/ Ride the trends.
My highest traffic content came from leveraging a trend. So always keep an eye on them
8/ Leverage knowledge of others
Hire talented people. Subscribe to great newsletters. Listen to your mentors. Stay on the shoulder of the giants to go faster
9/ Plan, execute, reflect.
Yes, even in the early phase. I do campaign-based marketing from my mentor's advice. Then on reflection, I know what I worked, not didn’t work
10/ Make time for yourself.
Go outside. Look at the trees. This recharges and saves me from burning out.
I’m thankful for this year — for the lessons, the growth, and for all of you.
To share and grow together is the best gift.
But the year isn’t over yet.
We’re gearing up for a big update on Saner.AI on PH to accelerate productivity for all of us in the new year.
What about you? What is the biggest thing you learned this year?