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1/ Take the leap. Quitting my job to start my company was the most liberating moment of my life so far. If you are prepared, and your gut says Yes, jump. 2/ Always be a student. I can learn new things from anyone. Stay humble. Stay curious. Every day 3/ Open to serendipity. Great things happen in unexpected places, like our first PH launch. Try new things, don t close the door 4/ Build thick skin. Starting out, no one knew what we were doing. Rejections and criticism are constant. But if your work is important enough, push through. Embrace the tough moments 5/ Do the unsexy work. Reaching out to people, setting up systems, printing materials is not glamorous, but essential. Do the work. They build the foundation for everything else. 6/ Invest in Quality. For both contents and products. MVP MRP (Minimum Remarkable Product). Shallow content Value-packed content. The customer s bar is higher now, so we need to step up to meet it. 7/ Ride the trends. My highest traffic content came from leveraging a trend. So always keep an eye on them 8/ Leverage knowledge of others Hire talented people. Subscribe to great newsletters. Listen to your mentors. Stay on the shoulder of the giants to go faster 9/ Plan, execute, reflect. Yes, even in the early phase. I do campaign-based marketing from my mentor's advice. Then on reflection, I know what I worked, not didn t work 10/ Make time for yourself. Go outside. Look at the trees. This recharges and saves me from burning out. I m thankful for this year for the lessons, the growth, and for all of you. To share and grow together is the best gift. But the year isn t over yet. We re gearing up for a big update on Saner.AI on PH to accelerate productivity for all of us in the new year. What about you? What is the biggest thing you learned this year?