I just ended a 3 hour chat with my first tech client and here’s what I learnt about him :

1. Busy =/ Growing

He was juggling:
> His own app

> A team project

> An agency with clients

This distributed focus was killing his real leverage “The app”

Asked him to build and ship fast

2. Belief isn’t enough

While carrying out a long conversation about his app , I found out

He was going to make the same mistake as every other tech founder

“Launch in silence“

According to him:

Validated idea = No marketing needed
Truth:

No matter how big the problem you solve

If no one knows you exist, you get deserted.

3. No launch system = Wasted efforts

No audience

No waitlist

No early traction loops

Without a GTM , even the best products drown
A clear marketing structure repositions the app from:

Side project → Main leverage.

4. Immense product clarity

He is crystal clear about:

>Purpose

> Audience

> Pricing

But lacks growth engine

That is where I step in:

“I bring the traffic

You deliver the value”
All we need is an offer so good, it’s stupid not to buy.

What did you learn from your first client ?