Subscribe
Sign in
How to win your first 10 B2B customers?
Here’s Lenny Rachitsky’s recommended sequence to find your early customers:
Start by reaching out to your network, looking for people who match your ICP
Go cold outbound, but be strategic about it
Tap your investors’ networks
Participate in relevant communities—and network
Put out compelling content and build a following online
Get press
Just launch
What worked for you?
6
Replies
Best
Elizabeth Gorgon
The main criterion for making purchases by a commercial enterprise is to make a profit. In any case, companies operating in the B2B market will need to develop a flexible multi-channel model of interaction with their consumers, work on improving the professionalism of their managers and pay attention to improving the quality of service in general, here https://indonesia.globalsources.... you can always get help with this.
Report
Share
LinkedIn, Slack communities, Reddit. If I had a Twitter audience, I would have said Twitter.
Naturally good ol' cold email also works at small scale and large scale.
I've been using cold email to successfully book 20+ user interviews from this channel within weeks.
Winning your first 10 B2B customers requires a strategic approach. Start by defining your ideal customer profile, then focus on personalized outreach. Leverage your network, attend industry events, and offer value through content marketing. Building trust and delivering results are key to securing those initial customers.
I usually participate in relevant communities, and events. For example, I participated in Benefits Pro before and found some leads there.