A crisp answer here.
- Leverage PH launches
- Build side projects
- Engage influencers
- Submit product to Betalist as early as possible.
- Build traction by posting constant updates on Twitter, IndieHackers, Reddit
- Be part of closed communities like MicroSaaSHQ
- Cold outreach (DMs, Emails, LinkedIn etc)
If you iterate the above process for 3 months, you can build your waitlist and that should be a good pointer for you to start talking to wait list users. But I wrote it at length here for To-be-founders at zerotofounder.co
PPC ads will get you there, although it's not guaranteed that they will be your 'best users'. Anything with a social/community element to whatever you're building can run the risk of getting very spammy and low-value users.
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