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Ryan Gilbert

How important is your email footer?

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Everyone knows that the subject line to an email is super important for hooking a reader into opening it. But what about the other aspects of an email? I recently went down an email footer rabbit hole and found some great examples of companies taking advantage of this often overlooked real estate. Product Hunt actually does a nice job with theirs! Learn why 👇 https://loops.so/guides/email-fo...

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Andrian Valeanu
If you are referring to the email footer found in the newsletter, as opposed to a simple plain text email, then the response to the email footer is very important. It should include: - Important buttons for 'unsubscribe' and 'view in browser'. - Information about who sent the email. - Links to social media. - Other important information. Yes, you can add a touch of humor to the email footer. This can make people happy and potentially prevent them from unsubscribing. I have some good examples here: https://designmodo.com/email-foo... I personally love the approach taken by Maze and Grayers – they really hit the mark!