In simple terms, you can't stress the importance of this enough. On a more detailed analysis, I think we can consider two perspectives: 1 Strong Impact of the Environment Organizational culture is a big deal because it really affects how everyone behaves. Generally, people adapt to their surroundings, and over time, some personal qualities change to match the organization's culture. It's like becoming part of the team. 2 Becoming Systematic When a team starts out small, with everyone knowing why they're together and what they're trying to achieve, you don't need to talk much about having a "culture" because everyone naturally follows the same principles. But as the team grows, roles and responsibilities become clearer, and there might be some hierarchy. This is when you need management, motivation, and even evaluations. So, you create a system, and that system needs a specific culture to guide everyone's actions. so, as the organization expands, finding and developing a unique culture that matches the company's vision becomes important. Once the organization grows, this becomes inevitable. By the way, there's a book called "The Culture Code" that explores the common cultural traits found in successful organizations. I recommend reading it.