How do you validate a new product idea or GTM strategy in early stages?
I've been exploring better ways to validate early-stage product ideas not just from gut feel, but through meaningful market signals.
In your experience:
How do you go about validating a new product idea or GTM direction?
Do you lean on user interviews, market data, experiments, or something else?
What’s worked well (or not so well) for you?
As a product person myself, I’ve always found this step to be the trickiest especially when time and budgets are tight.
I’d love to hear your approach, wins, and lessons and I think others building early products would benefit too.
Let’s trade notes 👇
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So of course this is entirely my opinion, but I think most early-stage GTM mistakes come from trying to be too “validated.” We spent months tweaking our positioning for different segments across agencies, SaaS teams, enterprise compliance leads. But the only thing that really worked was shipping a tiny version of the product, with one outcome, for one type of person , and seeing if anyone cared enough to ask questions about it.
I wrote a quick piece on the easiest way to validate early product ideas without overthinking it:
🔗 Validate Your Idea in 5 Minutes
Beyond that early gut check, I’ve found that building a simple prototype and putting it in front of real users is still the most honest form of validation.
Thanks to all who responded and posted comments. This will come in very handy for me to formulate the direction of the product. I do have follow up questions and if you would like to participate in further deep-dive discovery session with me, please do reach out.
P.S. You can see what I am cooking here if interested