How do you collect feedback from beta users before your PH launch?
I have launched on PH twice but before launching, I always prefer to share the product with at least 20 potential users over DM. The goal is to get early feedback and testimonials. This helps me understand what’s working (or not) in the copy, design, offer, value proposition, etc.
Based on those early insights, I iterate quickly and it could be small tweaks or full rewrites, depending on what people are saying.
To make it easy for them to say yes and share feedback, I create a no-brainer offer (like 70–90% discount) and DM potential users on X asking for feedback.
What’s your pre launch strategy for collecting feedback and improving your product before launching on PH?
P.S. Here’s a sample DM I use to get early feedback for Boringlaunch:
Hey [User Name] 👋
We’ve just launched (product name) for [Industry/Category/Domain/Target Audience]
It might be a great fit for your [product name].
[Quick line about what your product does + how it helps]
We're offering a 70% discount to the first 10 users in exchange for feedback and testimonials. Let me know if you're interested or have any questions!
[Website link]
Replies
Flowmapp
The same, this is good approach! Worked for me too
@mituhin The OG maker validated the approach 🙌 🙌
chatWise
I usually find 3-5 users that fit 100% to my target user profile a week ago before launch. I give them the app for free and tell them to try it out. If they are your target customer, they naturally give u feedback and tell you what to improve. I have done that 3 times in the past and I had a very smooth launch. I even do it today with the product i launched, and it is featured and top 3 ;)
@cryptosymposium thank you sharing your experience and congrats for the top 3
chatWise
@gamifykaran my pleasure. As long as you have a smooth product your launch will be smooth as well. Featuring tho depends on other things as well. That we have no control, unfortunately.
Used the same, you can also make some posts on Reddit or IndieHackers, easy to find people willing to beta test there!
@hugo_pochet Reddit is a gold mine, indie hacker good addition as well
@gamifykaran Yep definitely! Facebook groups are also great for some niches :)
@hugo_pochet 100% if you have a lifetime payment products as I have seen lots of groups promoting LTD deals. Other than that I hadn't explored much.
@gamifykaranLTD communities for sure! But also for cold email (Instantly group is a great community if you wanna check)
I am trying to get feedback on the beta version of my product as well these days and found that using the #buildinpublic will also get you good amount of views and draws people that are interested to help other indie hackers.
@tousif_socialmeai yeah build in public is great for indie makers. what is your product about?
Purposeful Poop
I have been very unsuccessfully emailing people who sign up for accounts on the personal finance tool I've been building. I guess it is some signal when nobody replies, but it does make me wonder if my approach to collecting the feedback is just wrong.
honestly i cant believe dm'ing users and offering a discount works. I guess you must really hit a pain point for them and they are psyched! I feel like most people are pretty protective of their time, so i would guess 90% off a price that i dont have much context on isnt that strong of a lever, but i must be off somewhere.
@catt_marroll When reaching out to beta users, we were sure that people will pay for to solve the problem that we are trying to solve but we need to validate the hypothesis whether our solution add value either by saving time or money for them. So to validate it quickly, we created early bird offers for the first 10 users.
So yeah before reaching out to the user we have already answered 3 important questions:
Are people talking about the problem or looking for a solution?
Will people pay to solve this problem?
Who will be our primary customer?
Purposeful Poop
@gamifykaran yeah this is pretty solid advice. i think knowing those three things and being in touch with those people is probably the hard part for me. It was originally pretty hard for me to talk about my product without feeling "proud" of it yet, but i think that is probably something one has to get over to build a product....
@catt_marroll I agreee, it’s not easy to be out there everyday. I'm not good at it either, but sometimes we just have to keep doing things for a long time :)
Sindo
@gamifykaran kaWhere do you DM people? and how do you make sure the customer has this problem and your product is solving their problem?
@susaana_s
Firstly, I will define the target audience for my product and during early days I manually check on social ( twitter in my case) if they have shared the problem or looking for a solution that my product solves. For example in my case of boringlaunch which list your product on 100+ platforms to get started with SEO. So we know its helpful specially for new products and if someone is sharing about their new product launch and planning to launch on many platforms then I can reach out ot them if they are interested.
Sindo
@gamifykaran Got it, thank you for the response. :)
Aaply
This sounds like a great strategy! 🔥
Would be even better to get the number from 20 to 50, to get the broader picture, but I understand that it might be a struggle.
@sofiaisonfire yeah, it takes time to get feedback over DM plus the goal is to get 10 early users to get initial feedback and then I work on those things and then share with them again.
I post on Twitter or Reddit to get feedback on features or problems worth solving. If someone’s interested, I ask if they want to beta test. When they say yes, I DM them - they’re already warmed up.
@viriava twitter and reddit are the best platforms for founders.
Bucket
Underrated: use feature flags to get feedback and track early adoption.
Beyond the qualitative data you get from user calls, you can flag features to collect quantitative data. That's something we're doing constantly at @Bucket — full disclosure: we're a FF provider.
We recently rolled out a beta feature and wanted to make sure we get it right before making it GA. We used a requestFeedback function and triggered it on a button.
It looks like this:
Learn more in this post ↗︎ — Hope it helps!
@fmerian thanks will check it out
Love this feedback loop! I’m prepping for a launch myself with PageX—it’s free and focused on helping with real-time SEO analysis. I’ve been doing a mix of reaching out to people directly and seeing what sticks. Definitely learning a lot from these conversations!
I totally agree with the idea of getting real, honest feedback early on. It's always those small tweaks that make a big difference. Can’t wait to see how others are approaching their beta stages too!
@ambika_vaish all the best for your launch
@gamifykaran Thanks so much, Karan! Trying to stay grounded while getting everything ready for the PageX launch. It’s a free SEO audit tool, and I’m hoping it genuinely helps folks who work with content and websites. These little exchanges here honestly feel like the early support system taking shape—super grateful.