How did you find (or plan to find) your first customers?

It was unwanted actually. When I first started my entrepreneur journey I was building something different than I am now. But I was sharing everything I was doing in the #buildinpublic community. People started to compliment and ask about my personal branding and then I realized I had a product in the making, and started working on easybranding. So the people who were already asking me about branding ended up being my very first customers :)

Advertising on social networks

I'm thinking of cold calling, but after reading some answers here maybe I can go by building relationships with clients via online first so the call is at least luke warm... My niche would be real estate video as a long-term networking play for residential real estate investing