Horizontal vs Vertical: What’s the smarter positioning for a Product Hunt launch?
I’ve seen a lot of vertical products, very focused, very niche, wonder if that will limit them on Product Hunt. The thinking is:
“Our ICP isn’t here. Should we go broader, more horizontal, just for launch?”
I do have my perspective, but honestly, what interests me most is hearing from others who’ve gone through this.
– If your product is vertical, did you present it as-is on PH?
– Or did you broaden the messaging to make it resonate with a wider audience?
– How did it work out for you?
Curious to learn from your experience 👇
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When a product is launched with a 'horizontal' message, it can get lost in the noise; although it might get many initial upvotes from a general audience. A narrowly-focused, vertical product, on the other hand, creates a stronger, more committed following. You'll likely see more meaningful comments, questions, and feedback from people who genuinely need your solution.