Does it make sense to create a marketing course? [The latest App Mafia "case"]
I don't know what it is, but I feel like everyone was fed up with these courses a year ago (I have to admit that I was also thinking about creating one, but at this time, everyone was profiled as a "marketing guru").
When I thought it was over... ONE BIG SURPRISE... it is not, and some guys on X (called App Mafia) dropped one worth $997.
It has received a lot of criticism for the Andrew Tate style in which they present it.
I have to admit that from a marketing perspective, they have served their purpose: they are spreading quickly, people are talking about them, sharing them. I think it will find its target audience, but I don’t completely agree with the concept.
What do you think?
Does it make sense to create a marketing course?
What is your take on the way those young guys presented?
What could be done better?
Replies
This is the sort of thing that I usually write off as a scam. Even if it's not, there re so many scams out there, I'd automatically assume it is one.
@tmtabor Guys hosted a Twitter space yesterday, and oddly enough, they had a huge audience that listened to them. Probably their plan worked partially.
I once did a social media bootcamp at miami ad school, online, almost like social media marketing. Shelled out a lot of money for it. And till date? It's one of the most disappointing courses I ever spent my money on. I regret spending on that. The marketing of the course was so good but they 95% under delivered for me. Should have known that algorithms change and I could have learned much more randomly online and by doing stuff
@mirabellemorah What was the cost of the course? I mean pricing.
Creating a marketing course can make sense if you have unique insights or proven strategies. App Mafia’s latest case shows high demand for actionable, real-world marketing knowledge. Focus on practical takeaways that students can immediately apply to see results.
depends what's inside
IXORD
New courses will definitely be beneficial for all of us, as fresh, well-presented information is very effective. However, for other users to take the course, you need to prove that it’s truly worth it, which is also quite a challenge. Although, as you mentioned, if people are good at selling, then even a marketing course will sell well xd