Aleksandar Blazhev

Do you think summer is a good season for launching?

I’ve heard a lot of people say summer is a bad time to launch on Product Hunt.

“Everyone’s on vacation.No one’s on their laptop. Don’t even bother.”

I actually think summer has some underrated advantages. Especially for solopreneurs.

Less noise (while others rest, you focus)

Fewer launches overall (which means better chance of ranking higher)

Easier to get featured

less competition = more visibility for top projects.

Sure, not everyone’s online.

But that might just be the point.

What do you think

Launch in summer: yes or no?

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Nika

Yes, it is, but still think that more people will be online during off season. I am also on my travels atm, so cannot pay too much attention/time to the internet when I want to observe places :)

Aleksandar Blazhev

@busmark_w_nika Yes. There are still plenty of people online. And at the same time, it's a great opportunity to take advantage of the reduced competition.

Yesterday I didn’t touch any tech all day and totally missed the projects.

Nika

@byalexai I feel you. Today, I am travelling so I will not be able to dedicate my time to work (and that bothers me) :D

Igor Lysenko

I think it's a good idea because not everyone is going on vacation right away and there's a good chance that a lot of people will support you during the launch.

Aleksandar Blazhev

@ixord exactly

do you plan to launch soon Igor?

Igor Lysenko

@byalexai I don't plan to launch, thanks for asking)

Kevin McDonagh

Depends if you have enough runway to worry too much about the seasons. I'd prefer just to release more often in summer and winter!

Aleksandar Blazhev

@kevin_mcdonagh1 best approach!

Just ship!

Johny
Depends on what you’re launching. If you’re launching a b2b or b2c work tool, summer may not be best as folks may not be looking to adopt new tools for work during that time. If you’re launching an everyday b2c product (like uber for dogwalking), then the summer may be a good time. In the end - know your customer.
Nash Gadre
Budget Crunch can be real, vacations, school, outdoor activites, are major contributing factors but if your product is targetting where the money flow is, don't sweat it.