Builders, what’s the smallest feature you’ve ever shipped that had the biggest impact?
Sometimes it’s not the flashy feature or full redesign that moves the needle — it’s that tiny update that just clicks with users.
I’d love to hear from other makers/founders:
👉 What’s a small tweak, feature, or decision you shipped that surprisingly improved retention, UX, or just made your users go, “Finally!”?
Could be as small as:
Renaming a button
Adding dark mode
Autofocus on an input field
One-line success message that increased conversion
For us at Kalyxa, we added a super simple "Your stylist has seen your message" notification — and it instantly made users feel more connected and reassured. 💬
Let’s share those little wins that made a big difference ✨
You never know what might inspire the next person.
Replies
Product Hunt
I worked for a sizeable insurance company (~$500M / year in revenue) who would make sales calls to leads.
To improve agent efficiency, the company would play a recording when a lead answered the phone, and wait for an answering machine detection algorithm to run to see if a human answered. The recording was smart -- we would play a pre-recorded introduction from the agent that we planned to connect, so if we connected an agent it wouldn't be too jarring to the customer.
Well, the cost of playing a recording (leading to a bad customer experience) was VERY high, relative to the cost of wasting some agent time. So, we experimented with connecting an agent immediately the first time we tried calling the customer.
The decrease in lead-gen cost was 10x the decrease in agent productivity (measured in agent wages).
Kalyxa
@andrew_g_stewart That’s such a sharp example. Really shows how prioritizing real human interaction over automation can lead to outsized results — especially in high-trust industries like insurance. Love how a small shift made such a big impact. Thanks for sharing!